Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME

Tag: Anime

crunchyroll anime market expansion TW SK
Crunchyroll to expand into Taiwan and South Korea with localised anime services
Posted on June 17, 2026
by Aliza Carmona
South Korea – Crunchyroll will expand its presence in Taiwan and South Korea, aiming to strengthen the anime ecosystem in both markets as part of its ongoing push across Asia. The expansion was announced by Rahul Purini, President of Crunchyroll. As part of the move, the company plans to increase investments...
Read More
iconic arts dentsu collab IP 2026
Dentsu partners with Iconic Arts to scale data-driven IP creation for brands
Posted on February 23, 2026
by Aliza Carmona
Japan – Dentsu Entertainment, the entertainment arm of dentsu, has entered into a global strategic partnership with Iconic Arts to develop scalable, data-driven intellectual property for brands across content, experiences, interactive media, and consumer products. The partnership reflects a shared view...
Read More
netflix mappa anime partnership
Netflix and MAPPA expand partnership to launch exclusive global anime slate
Posted on January 21, 2026
by Aliza Carmona
Japan – Netflix has announced a strategic partnership with acclaimed animation studio MAPPA Co., Ltd. (MAPPA) to co-develop a slate of original anime titles that will premiere exclusively on Netflix worldwide. The collaboration will see the two companies working together on projects with a global focus,...
Read More
Crunchyroll ends free streaming
Crunchyroll to shut down free ad-supported tier by end of 2025
Posted on December 12, 2025
by Aliza Carmona
USA – Anime streaming platform Crunchyroll will phase out its ad-supported free tier by 2026, closing one of the last legal avenues for viewers to watch anime without a subscription. According to Cord Cutters News, the update was delivered quietly through an in-player notification that appeared in place...
Read More
HSBC One Bucket Man Stephen Fung
HSBC One+ unveils first-ever partnership with anime IP ‘BUCKET MAN’ to bring its wealth journey vision to life
Posted on November 28, 2025
by Aliza Carmona
Hong Kong – HSBC One has partnered with Stephen Fung’s anime IP ‘BUCKET MAN’ to launch a new campaign that delivers financial insights through animation. The campaign supports the rollout of ‘HSBC One+’, a new membership programme offering upgraded digital financial tools, exclusive offers, and rewards...
Read More
Anime’s cultural power across APAC: Why brands can’t afford to miss the wave
Anime’s cultural power across APAC: Why brands can’t afford to miss the wave
Posted on August 13, 2025
by Teddy Cambosa
According to dentsu’s research, anime is deeply embedded in APAC’s cultural fabric — and the numbers show it. “The region stands out globally, with 48% of APAC consumers watching anime at least weekly — much higher than the global average of 31% and just 21% in EMEA,” Lau explains.
Read More
Viu announces collaboration with Azuki to expand Web3-focused initiatives
Viu announces collaboration with Azuki to expand Web3-focused initiatives
Posted on April 8, 2025
by Teddy Cambosa
To celebrate the collaboration, Viu is hosting a giveaway. Fans can simply follow Azuki, Viu Singapore and TN7 on their X accounts, retweet the giveaway post and tag friends in the retweet for a chance to win highly sought-after Azuki merchandise, including a Twin Tigers Jacket, and a unique TN7 Digital...
Read More
Anime generated $19.8b in global revenue for 2023 rooted from streaming, merchandising sales
Anime generated $19.8b in global revenue for 2023 rooted from streaming, merchandising sales
Posted on January 2, 2025
by Teddy Cambosa
According to the report, anime accounted for 6% of global streaming revenue in 2023. Notably, 41% of anime's streaming revenue originated from North America, highlighting the region's strong engagement with the medium. 
Read More
SG-based Kasagi Labo announces $10m commitment for anime production
SG-based Kasagi Labo announces $10m commitment for anime production
Posted on November 28, 2024
by Teddy Cambosa
This investment aims to strengthen Kasagi Labo's role in connecting Japanese creativity with global audiences, starting with “Special Kid Factory,” the first of several anime productions under Kasagi Labo’s expanding portfolio.
Read More
KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
Posted on September 5, 2024
by Teddy Cambosa
Despite the anime's focus on high-stakes battles against giant titans, iProspect demonstrated its expertise in orchestrating complex brand collaborations.
Read More
No posts found

Posts pagination

1 2 Next

Most Recent Articles

[Partnership] Zitcha and Pentaleap
Zitcha taps Pentaleap to help retailers turn media spend into margin growth
June 19, 2026
Sharona Nicole Semilla
No posts found
Colgate Optic White Purple rolls out episodic influencer K-drama series
June 19, 2026
Aliza Carmona
Nearly half of Asia Pacific travellers turn to AI for smarter travel planning: study  
June 19, 2026
Julian Bartolome
Scoot swings into the skies with Spider-Man: Brand New Day-themed flights
June 19, 2026
Sharona Nicole Semilla
Adobe and LinkedIn target marketing AI skills gap with global learning initiative
June 19, 2026
Aliza Carmona
WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce 
June 19, 2026
Julian Bartolome
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin