HKTVmall launches theatrical ‘CASHBACK’ campaign featuring Dodo Cheng and Dayo Wong

Hong Kong – Online shopping and lifestyle platform HKTVmall has launched its new CASHBACK 篤篤賺 (Duk Duk Jaan) campaign, themed 「篤篤賺，回贈就係咁簡單」 (“Tap, tap, earn — cashback made simple”), which transforms the often complex world of rebates into a simple and culturally playful experience.

Conceptualised by local boutique creative agency Omelette Digital, the integrated campaign reunites entertainment icons Dodo Cheng and Dayo Wong—two of Hong Kong’s most recognised figures who last appeared on-screen together more than two decades ago—in a production that blends humour with the vibrant aesthetics of Cantonese opera.

In the hero film, Wong, dressed as a flamboyant opera performer, invites Cheng into his theatrical world to illustrate the ease of earning cashback: 篤篤賺 — tap, tap, earn. The campaign breaks down the process into three steps: 「篤」— tap into HKTVmall CASHBACK 篤篤賺; 「篤」— tap into your preferred online travel booking platforms such as Trip.com, Klook, Agoda, or Hotels.com; and 「賺」— earn Mall Dollar rebates.

To ensure cultural authenticity, HKTVmall collaborated with Mr. Sun Kim-long (新劍郎先生), one of Cantonese opera’s most respected performers, producers, and playwrights, who served as the campaign’s artistic consultant.

Beyond the screen, the campaign extends across the city with large-scale out-of-home activations, including full MTR Zone Dominations in Causeway Bay and Tsim Sha Tsui, as well as trackside dominations across 36 stations. These citywide displays immerse commuters in the rhythmic energy of 篤篤賺.

Running from October 24, the campaign spans television, online video, social media, and outdoor channels—positioning cashback not just as a reward, but as an experience that’s easy, entertaining, and distinctly local.

“CASHBACK 篤篤賺 should feel like a win, not a chore,” said Jessie Cheng, associate director of corporate communications at HKTV. “With 篤篤賺, we wanted to make CASHBACK so simple — and so unmistakably local — that everyone can feel the joy of earning while they spend.”

Andrea Choi, creative director at Omelette Digital, added, “Cantonese opera isn’t the first thing that comes to mind when you think about CASHBACK, and that’s exactly why we leaned into it. The contrast between something so traditional and something so digital gave the idea its spark, turning a simple message into something fresh, funny, and impossible to miss.”