Growsari, commerce enabler for the Filipino mom-and-pop store, expands services in PH


Manila, Philippines – Growsari, a first-of-its-kind e-commerce enabler for the Filipino ‘sari-sari store’ or the mom-and-pop neighborhood stores spread all over the region, has just announced its expanded presence across the Luzon region, aimed at serving 100,000 sari-sari store owners to maximize earnings and get access to best prices. 

‘Sari-sari stores’, which are hyper-proximal stores of sundries situated in the country’s neighborhoods, have been an economical staple in the Philippines. As such, they are considered the backbone of the country’s retail. 

The expansion follows Growsari’s concluded Series B funding in June this year, where it has secured more than US$30m in funding. 

The Growsari app enables sari-sari store owners to quickly order goods, while also providing essential services such as microfinancing support and assistance, and other e-services including telco, bills payment, and remittances.

With the expansion widening its presence to 100 municipalities across Luzon, Growsari aims to add more in the months to come. Among the new provinces where Growsari will now be available are Batangas, Bulacan, La Union and Camarines Norte and Sur in the Bicol region. Growsari expects to cater to almost 220 municipalities across Luzon by the end of the year.

ER Rollan, Growsari’s CEO and co-founder, shared that with their fresh funds, they aim to more than double GrowSari’s existing coverage and service more than 100,000 mom-and-pop-up stores by the end of 2021.

“This will also help us broaden our supplier marketplace with new third-party partners and scale our financial service pilots,” said Rollan.

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