SHOPLINE launches new campaign as social commerce market soars


Singapore – Due to the pandemic, many merchants have explored the benefits of social commerce features to extend their reach. And with this, the global smart-commerce platform, SHOPLINE, has launched a new month-long campaign that aims to educate and assist SMEs which are considering to enter the emerging social commerce space. 

Titled, ‘Retail Revolution: Three Easy Ways to Succeed in the New Retail’, the campaign will be running from 1 to 30 September 2021. It includes three free webinars for the public on 15, 22, and 29 September 2021 and benefits for both new SHOPLINE merchants and Singapore Retailers Association (SRA) members.

According to SHOPLINE, it has seen a rise in signups of over 46% across Asia and threefold growth in transactions via SHOPLINE Live. As consumer appetite increases for a more immediate, social, and engaging form of shopping, SHOPLINE aims to encourage retailers to integrate new kinds of purchase points such as live streaming into their existing channels. As consumers embrace ‘shoppertainment’ to bridge the omnichannel retail gap, SHOPLINE Live’s latest enhancements will enable merchants to conveniently sell and receive orders while live streaming and interact with consumers through live streaming tools such as live bidding, lucky draws, and concurrently sell their products on Facebook without leaving the stream.

Beyond live streaming, SHOPLINE also seeks to encourage retailers to invest resources in useful technology to help manage their multichannel approach to capture more sales and optimize their operations via logistics and digital marketing tools. For example, the recently upgraded digital marketing tool – Smart Ads System – is also Singapore’s first combination of AI with an e-commerce platform designed to manage Facebook Ads and Google Shopping Ads. Meanwhile, ONESHIP will be providing merchants with a centralized web-based shipping solution that would help them save time, which is a precious commodity for business owners so that they could focus on other aspects of growing their brand.

Jeff Lim, SHOPLINE’s general manager for Singapore, believes that there is no better time than now to introduce social commerce and leverage new solutions and tools to provide satisfying contactless shopping experiences for all.

“It has been a great opportunity to work with SRA, who share our vision — to empower retailers by equipping them with the tools and local ground support they need to succeed in the changing retail landscape,” said Lim.

SHOPLINE said that new merchants who will sign up with the platform this September can get to enjoy the benefit of free delivery for the first 10 orders via ONESHIP and receive cash rebates based on the number of orders they hit in a month. SRA members will also enjoy exclusive benefits including extended subscriptions and SmartAds credits.

Moreover, SHOPLINE’s solutions have been approved by IMDA’s extended Productivity Solutions Grant (PSG) to support eligible SMEs looking to improve their productivity and enhance business processes. From 30 September 2021 until 31 March 2022, eligible companies can get up to 80% of their plan fees covered if they fulfill the PSG eligibility criteria.

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