Manila, Philippines – GoTyme Bank has entered a three-year partnership with the Philippine Football Federation (PFF), becoming the official bank partner of the country’s football governing body. The agreement is aimed at supporting the development of football across various levels in the Philippines, from grassroots initiatives to elite competitions.
Under the partnership, GoTyme Bank and the PFF plan to launch several joint initiatives. One of the key highlights is the GoTyme Bank Cup 2025, a regional tournament that will feature men’s and women’s national teams from the Philippines, South Africa, Vietnam, and Singapore. The event is positioned to promote high-level competition and enhance the visibility of Philippine football on the regional stage.
The agreement also includes support for national teams, with players and coaches serving as brand ambassadors for GoTyme Bank. The bank’s financial products will be integrated into the teams’ operations, including services for international travel and overseas allowances.
Efforts to engage fans are also part of the collaboration, with planned activities such as merchandise campaigns, ticket promotions, player meet-and-greet events, and community watch parties during major matches.
At the grassroots level, GoTyme Bank will work with the PFF on youth programs that combine football training with financial literacy education. These initiatives aim to promote holistic development for young athletes while encouraging financial inclusion.
The bank will maintain a visible presence through branding on team jerseys, stadium signage, and interactive fan zones. On-site services will allow fans to open accounts and use GoTyme Bank offerings during events.
According to both parties, the partnership reflects shared goals of promoting sports development and providing greater access to services for Filipino communities.
Nate Clarke, CEO at GoTyme Bank, said, “There is an undeniable love for football in the country, and it’s only continuing to grow. Our partnership with the PFF allows us to be there for athletes and fans alike. We want to be part of the story of bringing Philippine football onto the global stage.”We understand that success isn’t a straight path—it’s full of hurdles. That’s something we see in sports every day.
Meanwhile, Freddy Gonzalez, director of senior National Football Teams, commented, “This is the first time we are partnering with a bank, and we couldn’t have found a better ally than GoTyme Bank. We both share the goal of bringing Philippine football further, not only by supporting our national teams but also by developing training camps for young kids. This is a shared vision that shows GoTyme Bank is the right partner to help us build the future of Filipino football.”
