Global marketing advisory firm mediasense unveils new brand identity

United Kingdom – Global marketing advisory mediasense has launched a new brand identity, bringing together MediaSense, R3, and the former UK marketing advisory division of PwC under one unified business. The rebrand consolidates the companies’ operations and will see MediaSense and R3 go to market under the single name “mediasense.”

The company said the refreshed identity positions it as an integrated partner for marketing organisations seeking to adapt to changing industry demands. Its services include unified governance and measurement across the marketing supply chain.

“The new brand reflects a future-forward vision: where marketers have access to unified marketing intelligence that enables performance to be connected, decisions to be informed, and impact more transparent,” said Jamie Posnanski, CEO of mediasense.

“Our clients are grappling with fragmented tech stacks, siloed teams, complex data environments, and mounting pressure to prove ROI; all in a world where faster and better are competitive advantage. The new mediasense is a signpost that we are here to help marketers lead through that complexity with confidence,” Posnanski added.

The firm said its approach integrates creative insight with media intelligence, aligning with the increasingly blurred lines between creative and media.

“We’re building the connective tissue that marketing has long been missing,” said Ryan Kangisser, chief strategy officer at mediasense. “This is about giving marketing leaders the tools, insight, and independence they need to create value in an increasingly demanding environment.”

mediasense’s services cover organisational structure, partner ecosystems, governance, data and technology. Its projects range from internal operating model design and martech/adtech and AI strategy to agency selection, media and financial auditing, and advanced analytics.

“Unlike other consultancies and auditors, our advantage is we understand the interdependencies across the full marketing value chain,” Kangisser said. “We deliver outcomes our clients can measure through expert advice, advanced tools, and client-centric methodologies.”

“Most importantly, while we are trusted by agencies and hold credible and influential roles within trade bodies, our clients know that we are independent and objective, and are working in their best interest,” he added.