Tag: Media consumption
The firm said its approach integrates creative insight with media intelligence, aligning with the increasingly blurred lines between creative and media.
In the survey, it noted that Gen Z considers social media a key companion, with Instagram leading the way. They use social platforms for connection and discovery and as search engines. Gen Z are starting to explore Instagram’s new platforms Threads and turn to Chinese social media platforms such as Douyin...
While the Internet (81.9%) and social media (80.8%) remained the most preferred information platforms, in 2023, podcasts (50.5%) have surpassed other media platforms such as online video streaming sites (40.4%), online news portals (22.1%), and television (19.9%) as the most preferred information so...
The launch of Finecast, which took place at the Globe Auditorium in Bonifacio Global City in Manila on February 2, will add to the market’s addressable TV capabilities.
Online users in Hong Kong have been observed to have an additional hour in their online media consumption, We Are Social and Hootsuite reports.
A new report by Entropia shows that there has been drastic changes in media consumption among Malaysians during MCO.
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