Melbourne, Australia – Football Australia has rolled out a new campaign reviving the ‘Til it’s Done’ mantra to rally the terraces behind the CommBank Matildas as they build towards the AFC Women’s Asian Cup 2026 on home soil.
Developed by Ogilvy, the hero film pairs Australia’s unofficial anthem Waltzing Matilda with high-intensity footage of the squad grafting through training sessions and match play.
The creative reframes what it means to “waltz”, setting the song’s lighter tone against the side’s pressing game, discipline, and steely match temperament.
Danielle Chapman, managing partner at Ogilvy Melbourne, said, “When ‘Til It’s Done was first launched several years ago, it became unmistakably linked to a team that captured the nation’s attention and imagination.”
The line ‘Til it’s Done’, which echoed across the stands during the FIFA Women’s World Cup Australia & New Zealand 2023, returns as the campaign’s spine.
“And as they head to another international challenge, we wanted to ensure that [the] same support could be garnered in a creative approach that used this highly successful, long-term sports brand position in a way that also felt new,” Chapman underscored.
Josh Murrell, group creative director at Ogilvy Melbourne, added, “Waltzing Matilda has long been associated with a carefree spirit, and this film uses that contrast to redefine what it means to “waltz” with the Matildas, setting the song’s lightness against the discipline and intensity behind the team’s preparation.”
Titled ‘This is how we Waltz – ’Til it’s Done’, the spot was filmed at polytec Stadium in Gosford during a two-match friendly series against trans-Tasman rivals New Zealand in November 2025.
Martin Kugeler, chief executive officer of Football Australia, said, “This campaign draws on the team’s namesake, ‘Waltzing Matilda,’ as a nod to the resilience, determination and bravery people see in this team. We hope it encourages Australians to get behind the CommBank Matildas as they once again play a major tournament on home soil.”
The campaign kicks off this week across TV, BVOD, social, and OLV, as the Matildas look to carry momentum into the continental showdown.
