Tag: Marketers
For global campaigns involving Malaysian influencers, this underscores the need to incorporate tax compliance into planning and compensation — even where payment originates outside the country.
Gaurav Kumar, principal solution consultant for Southeast Asia at Adobe, dives into the various implications of how GenAI can be a helpful tool for businesses in terms of creativity and workflow optimisation.
2024 is going to be a year of reckoning for martech. To leverage its full potential and demonstrate value, CMOs and marketing leaders must step back, create a martech framework that works for them and be the person to champion it at their organisation.
Let's acknowledge that there's a lot we still don't know. Embrace the potential of testing new contexts, as this allows us to tap into users in unexpected environments. A/B testing across different contexts yields valuable insights into which environments fuel outcomes and efficiencies.
Furthermore, around 92% of marketers surveyed in APAC are already collecting zero-party data, primarily through surveys (58%), social media polls (52%), and email campaigns (51%).
According to the data, nine in ten respondents believe generative AI will help increase their work volume (93%) and create better content (89%), enhance their creativity (92%), and help reach more of the right customers (88%).
The Meltwater solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.
According to the data, almost 98% of B2B marketing leaders in APAC said that improving the chief financial officer’s awareness and understanding of B2B marketing ROI.
The new ‘Digital Partnership Program by NexMind aims to improve the efficiency of digital marketing activities, especially for consultants overseeing large accounts with thousands of web pages to monitor for SEO purposes.
In a conversation with MARKETECH APAC Hosts Danica Salonga, Andrea Galvan, and Aditi Kapoor the former marketing lead at Metromart Philippines of shares what makes her career journey in steering the wheel of the marketing business of various brands in the e-commerce, media, and retail sector in Southeast...
