Singapore – Multi-channel advertising platform StackAdapt has appointed Alessandra Alessio as director of marketing for the Asia-Pacific (APAC) region. Alessio joins the company as a former marketing executive at Google.
With more than a decade of experience in digital advertising, Alessio is set to drive StackAdapt’s growth across APAC in her new role.
Alessio will spearhead the execution of marketing strategies to boost StackAdapt’s brand presence, demonstrating its capabilities to support brands.
Throughout 16 years working at Google, Alessio has held roles in B2B marketing and sales. She has worked in the APAC region with a focus on adtech, measurement, and data privacy solutions for 12 years, with 8 years being focused on the Australian market.
Alessio’s appointment follows StackAdapt’s recent key appointments in Hong Kong and Japan.
“I was drawn to StackAdapt by its powerful multi-channel media buying platform and its incredible culture, which prioritises delivering exceptional service to agency and brand clients. With significant growth plans for APAC, I’m thrilled to help drive the next phase of expansion and innovation in the region,” Alessio commented.
Liam McCarten, StackAdapt’s Asia-Pacific vice president, said, “I’m delighted that Alessandra chose to join StackAdapt. Her deep understanding of our audiences, our industry and our region will only fuel our ability to grow our brand & our business. We’ve made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further. We really believe we’re building a standout team in the industry. Alessandra fuels that belief.”
