Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology APAC
No posts found

Endowus partners with Twilio to enhance platform security

by Teddy Cambosa

-

March 10, 2025

Endowus partners with Twilio to enhance platform security

Singapore – Digital wealth advisory platform Endowus has partnered with customer engagement platform Twilio to enhance security on their platform and build client trust. 

Endowus worked with Twilio to implement various security measures to safeguard its ecosystem and comply with regulations. In particular, the platform needed an advanced verification solution to mitigate the increasing risks associated with bot sign-ups and fraudulent activities. 

This led to the implementation of Twilio Verify, which adds layers of protection by enforcing SMS OTP verification during critical user actions such as logging in or making a withdrawal – thus ensuring that only legitimate users interact with the Endowus platform. 

With Twilio Verify, Endowus also introduced WhatsApp OTPs for customers logging in from overseas, allowing them to securely and reliably access their accounts and make transactions from anywhere in the world. This has been particularly useful in instances where clients are travelling internationally and unable to receive SMS OTPs.

Endowus also leveraged Twilio Verify Fraud Guard, which can identify patterns matching fraudulent SMS schemes, then proactively block or flag these schemes and prevent them from ever reaching the client. For example, the tool can proactively monitor patterns such as the percentage of delivered OTPs which are subsequently successfully verified. 

A drop in verification rates could signal issues like compromised credentials, and Twilio Verify Fraud Guard can identify this occurrence early on and alert the company to investigate and take action quickly. 

Endowus is also looking to explore additional solutions with Twilio to further enhance security on the platform. This includes Twilio Verify Push, which sends a push authentication to a user’s smartphone or tablet, enabling them to securely confirm their identity with a simple tap.

Deepak Sarda, chief technology officer at Endowus, said, “We are constantly reviewing the security and privacy concerns facing our clients today, and it’s essential that we do all we can to mitigate these risks for them. We’ve been able to use Twilio’s standout solutions to significantly strengthen Endowus’ security safeguards, ensuring our clients can engage with our platform worry-free.”

Meanwhile, Robert Woolfrey, vice president of communications for APJ at Twilio, commented, “Investors are increasingly selective about who they entrust their capital to, so fostering assurance is key. This requires a non-negotiable commitment to a robust security posture. At the same time, businesses still need to ensure their user experience is as seamless as possible. With the right tools in place, there’s no longer a need to compromise security for quality – you can engage your customers immersively, meaningfully, and securely all at once. We’re proud to have partnered with Endowus to achieve this.”

Related Tags verification fraud prevention Twilio SMS Endowus
Share this article

Related Articles

View All
Twilio, Singtel team up to equip Singaporean businesses with RCS messaging
Marketing Southeast Asia
Twilio, Singtel team up to equip Singaporean businesses with RCS messaging
March 3, 2025
By Fatima Baduria
Majority of APAC consumers to abandon brands they do not trust: report
Marketing APAC
Majority of APAC consumers to abandon brands they do not trust: report
October 22, 2024
By Fatima Baduria
twilio rcs global
Technology Global
Twilio expands RCS messaging to strengthen branded communications globally
September 23, 2024
By Aliza Carmona
twilio-survey-brand-awareness
Marketing Southeast Asia
Nearly half of Singapore retailers struggle with brand visibility in a saturated market: report
August 6, 2024
By Aliza Carmona
MARKETECH-PHOTOS
Marketing Global
Twilio expands management team, appoints Chris Koehler as new chief marketing officer
May 7, 2024
By Aliza Carmona
Customer data platforms are crucial for AI-driven customer insights: report
Technology Global
Customer data platforms are crucial for AI-driven customer insights: report
February 22, 2024
By Brandon Yulolo
No posts found

Featured Articles

View All
Personalised, impactful customer experiences at scale: How industry leaders should navigate cross-platform engagement’s complexities
Marketing Featured APAC
Personalised, impactful customer experiences at scale: How industry leaders should navigate cross-platform engagement’s complexities
March 10, 2025
By Teddy Cambosa
From omnichannel to performance marketing discussions: Here’s everything that went down at “What’s NEXT in Marketing: Singapore 2025”
Marketing Featured Southeast Asia
From omnichannel to performance marketing discussions: Here’s everything that went down at “What’s NEXT in Marketing: Singapore 2025”
February 27, 2025
By Teddy Cambosa
‘Empowered Women Awards 2025’ unveils first roster of judges representing top brand and agency leaders across Asia-Pacific
Marketing Featured APAC
‘Empowered Women Awards 2025’ unveils first roster of judges representing top brand and agency leaders across Asia-Pacific
February 26, 2025
By Teddy Cambosa
RE MY 2025 Feature image
Marketing Featured Southeast Asia
MARKETECH APAC and Uptech Media’s Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025 kicks off with expert speaker lineup
February 24, 2025
By Aliza Carmona
MARKETECH APAC, UpTech Media team up for conference series highlighting convergence of retail and e-commerce strategies in 2025 and beyond
Marketing Featured APAC
MARKETECH APAC, UpTech Media team up for conference series highlighting convergence of retail and e-commerce strategies in 2025 and beyond
February 19, 2025
By Teddy Cambosa
NEXT Awards Feature Image (1)
Marketing Featured APAC
MARKETECH APAC’s newly launched ‘NEXT Awards’ to celebrate innovation, excellence in marketing industry
January 16, 2025
By Teddy Cambosa
No posts found

Most Recent Articles

Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found
Indofood blends K-pop and dangdut in quirky campaign for Korean Spicy Chicken noodles
May 9, 2025
Aliza Carmona
Accenture to acquire Japan-based Yumemi to strengthen digital product capabilities
May 9, 2025
Aliza Carmona
CNN’s head of APAC Ellana Lee to take on new expanded role for global production team
May 9, 2025
Teddy Cambosa
Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
May 8, 2025
Fatima Baduria
NEA hands social media remit to FiftyFull for Clean & Green Singapore
May 8, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin