Kuala Lumpur, Malaysia – Duopharma Biotech Berhad has appointed Trapper Group as its media agency of record after a multi-agency pitch that included several global network agencies.
According to the company, Trapper emerged as the highest-scoring agency, evaluated on strategic strength, commercial competitiveness and a data-led approach aimed at delivering measurable business outcomes.
The appointment covers integrated media strategy, planning and buying across traditional and digital platforms. The remit will support Duopharma’s expansion in the consumer healthcare segment, with a focus on brand visibility, consumer engagement and sustainable growth amid an increasingly competitive and digitally driven healthcare landscape.
Yvonne Chew, head of marketing at Duopharma Consumer Healthcare, said, “Trapper demonstrated a clear understanding of our category dynamics and growth priorities. Their strategic thinking and data-led mindset give us confidence as we enter our next phase of expansion. We look forward to working closely with the team to unlock new opportunities and accelerate Duopharma’s next phase of growth.”
Duopharma stated that in a fragmented media environment, it sought a partner built for agility, aiming to move beyond siloed channel execution toward a more unified and integrated media architecture.
Sheley Lim, chief business officer of Trapper Group, added, “Duopharma is an iconic Malaysian brand with strong growth ambitions. This win reflects the strength of our integrated model and our ability to compete at the highest level. We look forward to partnering with Duopharma to unlock new growth opportunities and deliver media strategies that drive real business outcomes.”
Duopharma also said the partnership forms part of its broader efforts to strengthen market leadership while adapting to evolving consumer behaviours and growing demand for accessible healthcare solutions.
