Kuala Lumpur, Malaysia – Media agency Trapper Media Services has launched a company-wide brand transformation, the first time ever since its founding in 2001, marking 2021 as an important 20th-year milestone.
The transformation will center on ‘growth culture’, and with it, the agency has simplified its name to now be called as ‘Trapper’ and has also launched a new logo and purpose line.
The new logo is an emblem that pays homage to 20 years of the agency’s solid foundation. The fresh logo is made to face upward to indicate a keenness to forge ahead. Meanwhile, the red color of the logo was chosen being a shade that stimulates the mind and attracts attention to signify that Trapper is “always ready to act on new goals.”
Adding to its transformation is a new purpose narrative – ‘The Growth Engineers’. The new communication means to help businesses solve growth challenges via innovative and integrated solutions, and is also said to be reflective of the employees’ mindset, attitude, and approach to everyday decisions.
Commenting on the rebranding, Trapper’s CEO Sue-Anne Lim shared that as they grow their clients, they are continually motivated to widen their capacities and capabilities.
“This strategic planning process is our way of thinking, how we manifest Trapper’s brand promise and will be a unifying approach for adoption across all media planning teams. Above and beyond that, it comes unsaid that we will build and enhance our data-driven insights capabilities to foster greater innovation culture in Trapper,” said Lim.
Sivanathan Krishnan, the chairman and co-founder of Trapper, commented that the new identity enables the company to communicate its purpose to the industry, clients, and talents.
“We want clients to expect more from us as we are confident that we can grow into their expectations if not exceeding it,” said Krishnan.
To further solidify its ‘growth culture’ the agency also welcomed Chin Wern Teo, former media strategist at media agency Vizeum Malaysia, to be its new strategy director. In her new role, Teo will be responsible for developing a new strategic planning framework to define Trapper’s mission as a strategic growth partner for clients.