Philippines – Beauty brand Dove is advocating for body positivity among Filipina athletes in its latest International Women’s Month campaign.
Dove’s campaign spotlights ‘The Invisible Game’ of a usually underrepresented sector: women in sports. It highlights female athlete’s battles, especially their struggles with body insecurity, and empowers them to continue their sport.
The campaign video underlines these hidden battles, juxtaposing their moments of triumph and personal struggles. Featuring professional Filipina athletes Michelle Cobb, Inna Palacios, and Sofia Gonzalez, the digital video encourages its viewers to help uplift women amidst ‘The Invisible Game.’
Continuing its efforts to foster body positivity, Dove showcased over 60 Filipina athletes and their bodies that power their wins. The initiative turns their insecurities into ‘Invisible Wins,’ helping female athletes embrace their bodies.
Additionally, Dove has teamed up with Atleta Filipina, an organisation dedicated to empowering young female athletes in the Philippines. Through the partnership, Dove and Atleta Filipina hosted a ‘Spartans Boxing Club’ event on International Women’s Day, catering to young athletes.
Dove and Atleta Filipina is also set to launch the first season of a new digital interview series, celebrating Filipina athletes and their sports victories. The series, titled ‘Atleta Filipina: She Speaks,’ is bringing in guest athletes to share their battles along with their wins to inspire other athletes in their journeys.
“Dove is unwavering in its commitment to do the work in keeping every woman seen, heard, and celebrated—especially as we aim to uplift the Filipina athlete community by shedding light on an issue that has long since plagued our female athletes. Our efforts will not end in March, and we see this as just the beginning of creating a better, stronger, more visible community of Filipina athletes in the future,” Shantel Gruenberg, assistant brand manager for Dove Deos, said.
