Singapore – Dentsu Aegis Network today announced the appointment of Dominic Powers, former CEO of Singapore-based advertising technology company CtrlShift, to the role of head of business growth and solutions for APAC.
Prior to joining Dentsu, Powers served as executive vice president and managing director for international affairs of advertising cloud solutions provider, Epsilon, for 14 years until 2016.
Currently, he independently offers advisory services in the area of technology and marketing, and acts as a connector among brands, agencies, and tech companies for consumer engagement projects, with which he operates a self-domain website, dominicpowers.com, to promote his services.
Based in Singapore, Powers will be reporting to Dentsu Aegis Network’s CEO for APAC Ashish Bhasin, as well as to the company’s CEO for solutions in the region, Yusuke Kasahara.
Within the new role, Powers will be tasked with driving organic revenue growth for clients by identifying innovative solutions to maximize growth opportunities across media, creatives and CRM.
He will also be overseeing the APAC region’s new business strategy and opportunities within the company’s existing client base, working with regional teams to grow C-suite relationships as well as the solutions unit to deliver business value to clients through integrated solutions, strategies and products.
Commenting on his appointment, Powers said, “Industries across the world have seen more disruption and transformation in the past six months than they have in years.”
He adds, “Brands need an agency that can guide them through the changing consumer landscape, maintaining their relevance while identifying the next growth opportunity. I am looking forward to working with our teams across the APAC network to identify these challenges and deliver growth for our business and importantly, that of our clients too.”
Meanwhile, Kasahara said, “Marketing transformation is central to Dentsu Aegis Network’s proposition. While we are built in a way that enables integration across multiple capabilities, Dominic’s role will be paramount in making sure [that] the way we organize ourselves benefits our clients while bringing new brands through the door.”
