Singapore – Delivery company Deliveroo Singapore and grocery retailer Sheng Siong Group have forged a partnership to simplify grocery shopping for its users.
Through the partnership, Deliveroo and Sheng Siong aim to meet the needs of Singaporean consumers as they offer convenience to grocery shopping.
As part of the partnership, 21 Sheng Siong stores have been launched on the Deliveroo platform, with plans to add more locations in Singapore this month.
The availability of Sheng Siong on the platform provides customers with access to various products such as fresh produce and household items among others.
The move is part of Deliveroo’s effort to expand from its food delivery services to a broader range of delivery services.
Last year, Deliveroo launched Deliveroo Shopping, its online retail arm that offers non-food deliveries.
Lin Zikai, director of customer and operations at Sheng Siong said, “We are delighted to embark on this exclusive partnership with Deliveroo, one that marks a new chapter in bringing Sheng Siong’s trusted grocery offerings closer to our customers. This is our first time partnering with a delivery company, and thanks to Deliveroo’s seamless delivery platform, we are now able to deliver high-quality products at affordable prices straight to our customers’ doorsteps in as quickly as 30 minutes. This collaboration allows us to offer even greater convenience to busy families and individuals, ensuring they can access fresh produce and daily essentials with ease and efficiency.”
“This exclusive partnership with Sheng Siong marks a significant milestone in our mission to bring greater convenience to our customers along with a purpose-built app experience for grocery. While ready-to-eat meals remain at the core of what we do, this collaboration expands our offerings with a diverse range of groceries, competitive prices, and round-the-clock delivery. With a growing segment of consumers expressing interest in using delivery platforms for grocery and non-food items, we’re proud to continuously meet evolving demands and make everyday shopping simpler and more accessible,” Jason Parke, general manager of Deliveroo Singapore, said.
