Singapore – Deliveroo Singapore is spicing up the island’s food scene with an exclusive partnership with the UK’s viral fried chicken brand, SIDES, led by British YouTube collective The Sidemen.
From November 1, Singaporeans can skip the queues and get SIDES’ cult-favourite Nashville-style chicken delivered hot and crispy, only on Deliveroo.
The move follows SIDES’ first international outpost at Bugis+, which opened in June and instantly caused a stir among fans.
“Bringing SIDES to Singapore has been incredibly exciting for us. Partnering with Deliveroo allows us to connect with even more fans across the island and make it easier for them to enjoy our signature flavours, wherever they are,” said Gerhard Lanyi, CEO of SIDES Singapore.
“After revolutionising the fried chicken game over in the UK, we’re excited to bring our much-loved tenders, wings and dips over to Singapore, and Deliveroo is helping to spread the fried chicken love even further, ” he added.
To mark the launch, Deliveroo and SIDES are offering the first 150 customers who spend at least $40 a complimentary serving of chicken tenders and an exclusive limited-edition fried chicken keychain—a collectible that quite literally brings “fried to fashion.”
“At Deliveroo, we are always looking for fun and creative ways to connect with our customers, and partnering with SIDES is a perfect fit. We’ve been a fan of the brand for a while now, watching from afar as customers in the UK get to enjoy the SIDES fried chicken and unbelievable dip selection, so we’re thrilled to be the exclusive delivery partner now that SIDES has arrived in Singapore,” said Minjoo Lee, head of marketing at Deliveroo Singapore.
“To celebrate the collaboration we wanted to create something fun and playful to give back to Deliveroo and SIDES fans, so we created the limited-edition fried chicken keychains–delivering both personality and flavour right to our customers’ doorsteps in ultimate SIDES style,” Lee added.
