Tag: Mondelez International
He brings more than 20 years of experience in sales, marketing and operations in the consumer packaged goods sector.
Indonesia – To launch its limited-edition Space Dunk cookies in Southeast Asia, Oreo has taken its iconic milk dunk to new heights – literally – by sending its cookies into space for a playful dip into the Milky Way. In collaboration with creative agency Leo Indonesia, Oreo reimagined its classic dunk...
Indonesia – Oreo’s new campaign with Leo Indonesia highlights the sensory appeal of its iconic cookie, emphasising its irresistible pull through the “twist, lick, and dunk” ritual. With the tagline ‘Dunk Your Craving,’ Oreo’s latest campaign aims to broaden its appeal beyond families and tap into the...
After 170 years, Mondelez-owned Cadbury has lost its royal warrant, a prestigious endorsement that was first granted to the Birmingham-based chocolatier by the British royal family in 1854.
The company’s new platform will enable faster, more efficient creation of personalised text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.
The move represents an important step forward in Mondelēz’s strategy to accelerate growth in the cakes and pastries category – a core focus for the company, alongside chocolate and biscuits.
Both limited edition products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.
In his new role at Mondelez, Rupani will be responsible for the SEA cluster of markets including the exports business in the broader AMEA region.
The new Merdeka campaign by Cadbury serves as a reminder that generosity has always been at the heart of the Malaysian spirit.
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