Hong Kong – Coca-Cola in Hong Kong, represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola, has become a Founding Partner of Kai Tak Sports Park (KTSP), solidifying its commitment to enhancing visitor experiences with refreshing beverage offerings.
Coca-Cola in Hong Kong will offer its full beverage portfolio at Kai Tak Sports Park (KTSP), supporting the venue’s efforts to deliver world-class sports, cultural, and entertainment experiences. The partnership also reflects Coca-Cola’s commitment to the local community and Hong Kong’s growing mega-event economy.
John Sharkey, chief executive officer at KTSP, shared, “We are delighted to welcome Coca-Cola in Hong Kong as a founding partner. This partnership aligns with our vision to be an iconic, world-class venue that brings together people from around the world to create magical moments by delivering exhilarating and memorable sports, entertainment, and cultural experiences.”
Sharkey continued, “KTSP is also a hub for our local community’s enjoyment, and Coca-Cola’s commitment to uplifting visitors and supporting sustainability initiatives makes them an ideal partner for KTSP’s journey of inspiring visitors to enjoy and explore. There’s truly something for everyone.”
As a Founding Partner of KTSP, Coca-Cola will offer a range of beverages, introduce interactive experiences, and support sustainability initiatives to enhance the visitor experience.
Coca-Cola in Hong Kong will provide a diverse selection of beverages at Kai Tak Sports Park, including sparkling drinks such as Coca-Cola, Sprite, Fanta, and Schweppes, as well as unsweetened and sweetened teas, bottled water, sports drinks, and energy drinks. This ensures that visitors have access to a variety of refreshments throughout the venue.
To make beverages easily accessible, Coca-Cola will install hundreds of coolers, fountain dispensers, and vending units across KTSP. Whether in the main stadium, concessions, or event spaces, visitors can conveniently find their preferred drinks while enjoying performances, sporting events, or the Hong Kong Sevens.
As part of the partnership, Coca-Cola will also have a strong presence throughout the venue. From main gates “presented by Coca-Cola” to on-site signage and digital advertising, the brand will be seamlessly integrated into the park’s environment.
Additionally, Coca-Cola will receive activation rights, exclusive access to designated areas, and hospitality benefits. These sponsorship elements ensure a visible role for Coca-Cola at KTSP while providing visitors with convenient access to its beverage offerings.
Karlijn in ‘t Veld, vice president of franchise operations for Hong Kong, Taiwan, Macau & Mongolia at The Coca-Cola Company, commented, “Kai Tak Sports Park is set to become a landmark destination for sportainment in Hong Kong, and as a leading beverage company, we are honoured to be part of this once-in-a-generation establishment.”
“We have been crafting strong and loved brands that create hundreds of thousands of refreshing moments every day for Hong Kong. As the city rises to become ‘Asia’s Events Capital’, we, building on our legacy and strength, look forward to creating magical moments and incredible experiences for millions of visitors to Kai Tak Sports Park, while promoting sports, entertainment, tourism, and hospitality in the city,” she added.
Richard Gould, general manager at Swire Coca-Cola HK, also shared, “At Swire Coca-Cola, we are proud to work hand in hand with The Coca-Cola Company to bring an exciting range of beverages to our community. Our dedicated team is passionate about creating refreshing and memorable experiences for all visitors to Kai Tak Sports Park – by providing the perfect drink for every moment.”
Meanwhile, building on its 20-year partnership with HK China Rugby, Coca-Cola has extended its role as a ‘Tournament Partner’ and exclusive non-alcoholic ready-to-drink beverage supplier for the Hong Kong Sevens, which debuts at Kai Tak Sports Park from March 28 to 30. The company also continues its commitment to sustainability and community engagement.
“Great partnerships go beyond business – they create meaningful community impact. As we bring refreshing beverages to KTSP and inject excitement into the various activities in the park, we are also committed to a greener Hong Kong. Together, we will drive progress in waste management, people empowerment and community engagement,” Karlijn enthused.
Coca-Cola in Hong Kong is the latest partner to join KTSP, following the recent announcement of Marriott Bonvoy and a growing roster of partners, including DHL Express, CTF Life, Carlsberg, and Cathay Pacific.
