Singapore – Lesley Renton, the general manager and director for marketing of Singapore-based agency Clearwater Communications, has bid farewell to join another marketing agency, Green Park Content (GPC), but this time, taking a region-bound role as the agency’s new head of new business for APAC.
GPC is a global digital-first marketing agency whose APAC-based offices include Jakarta and Singapore. GPC said the acquisition of new hires comes as it continues to scale up and grow its operations seeing an increased demand for its content marketing, SEO, technical services, and social media services.
Renton will assume her responsibilities under the leadership of GPC’s Managing Director Marcelo Bittencourt. She is charged with the task to drive new business and “turbo power growth.” She will be managing a growing team within the function to increase the momentum of GPC’s business wins and regional client acquisition.
Just recently, GPC has also added to its team a new Head of Client Services for APAC Martin Niens well as the promotion of Fe Husaint to the creative director role for APAC.
Renton held her most recent position at Clearwater Communications for a little over a year. She brings with her a wealth of expertise from over 20 years in Asia, working in a variety of leadership roles in global brand marketing, agencies, and events, for hypergrowth startups and MNCs; including hospitality development company Travelodge Hotels Asia, event services Pico, brand experience company Freeman, and F&B Harry’s, among others.
Commenting on her appointment, Renton said, “I am delighted to join the GPC team and look forward to helping our progressive, world-class clients and regional new business prospects own their customer relationships and audiences at every stage of the customer journey, through the power of search, and brand publishing.”
Green Park Content is headquartered in London. Since entering the APAC region in 2017, the agency has activated projects in a number of Asian countries such as Singapore, Indonesia, Thailand, and the Philippines.
Bittencourt said, “We are delighted to have Lesley Renton join GPC as Head of New Business. Lesley’s wealth of expertise in business development, global brand marketing, digital marketing, communications, events, and content marketing will make her an asset to our clients and our team for turbocharging GPC new business wins.”
