Bangkok, Thailand – Hotel operator Centara Hotels & Resorts has partnered with cosmetics company L’Oréal Groupe to offer exclusive benefits to their customers. By combining their customer base, the companies aim to extend their offerings of unique experiences. 

The partnership began with the ‘Beauty Duo’ digital marketing campaign in August, which offered customers the chance to win an afternoon tea set or a luxury stay at Centara Grand Hotel Osaka. 

The ‘Beauty Duo’ campaign was the first step toward future partnerships, reflecting L’Oréal’s commitment to creating quality products and remarkable experiences.

Centara Hotels & Resorts’ partnership with L’Oréal Groupe is part of the hotel’s series of collaborations. The company has also partnered with Thai Airways, Singapore Airlines, Build-A-Bear, TrueDtac, and Mastercard.

“We are excited to announce our partnership with L’Oréal Groupe in Thailand, a collaboration that will pave the way for innovative guest experiences, rewards programmes, and exclusive product offerings. We look forward to working closely with the L’Oréal team to explore new opportunities that will bring even more value and benefits to our customers in the future,” Tom Thrussell, vice president of brand, marketing and digital at Centara Hotels & Resorts, said.

“Centara Hotels & Resorts is an ideal partner for L’Oréal Groupe in Thailand. This collaboration allows us to share our passion for creating beauty that moves the world, going beyond simply offering great products to curating holistic experiences for our valued customers. This is just the beginning as we leverage our combined expertise and brand power to deliver exceptional value for our customers and explore new opportunities to further expand our offerings together,” Yada Sarttarasathit, chief digital and marketing officer of L’Oréal Groupe in Thailand, said.

Thailand – Centara Hotels and Resorts in Thailand has launched its brand refresh as Centara Life with the aim of highlighting its guest-friendly identity. The new brand identity ‘Elevate the Essentials’ comes with flexible and unique services for travellers.

With flexibility at the center of new offerings, Centara Life will allow guests to check in anytime. It caters to travellers who may arrive on late-night or early-morning flights while allowing them a full 24-hour stay upon check-in.

Guests can also enjoy their breakfasts until 4:00 p.m. and free snacks throughout the day. Meanwhile, night-time instant noodles are also available for guests.

The new Centara Life offerings can be booked in Bangkok, Krabi, Koh Samui, Cha-am, Pattaya, and Mae Sot in Thailand and Muscat in Oman. The brand also plans to extend its offerings to other destinations.

“At Centara Hotels & Resorts, we are committed to delivering exceptional hospitality in every sector of the market, underpinned by our 40-year heritage of warm and heartfelt Thai service,” Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts, said.

“With the launch of Centara Life, guests can now experience bright, inviting and stress-free stays that work to their schedule. We look forward to working with our esteemed partners to introduce this versatile brand to attractive destinations across Thailand and around the world,” Chirathivat added.

“We are delighted to officially launch Centara Life, which will breathe new energy and life into the upper-midscale hotel sector. Following an extensive evaluation process, including input from our valued guests, we have crafted an innovative and inviting brand identity that removes unnecessary barriers and gives travellers exactly what they want: complete convenience, comfort and flexibility at an attractive price point,” Tom Thrussell, vice president of brand, marketing and digital of Centara Hotels & Resorts, said.

Bangkok, Thailand – Thailand’s hotel operator, Centara Hotels & Resorts, has partnered with airline Thai Vietjet Air, to bolster its growing airline partnership network, which already includes Thai Airways and Singapore Airlines.

The new marketing partnership offers Thai Vietjet Air passengers a great way to travel, with an exclusive 19% off the lowest publicly available online rates at all participating Centara Hotels & Resorts. 

Travellers have a choice of 13 beach and urban destinations across Thailand, including Phuket, Krabi, Samui, Hua Hin, Pattaya, Trat, Koh Chang, and Udon Thani, as well as Hat Yai, and Bangkok, amongst others. Guests can also enjoy a tropical escape to an overwater villa in the Maldives or take a family holiday at a themed resort with water parks and playgrounds park in Dubai or Southern Vietnam, as well as a choice of staying at participating hotels in Qatar Oman and Sri Lanka.

Moreover, under the Centara and Thai Vietjet Air promotion, guests will receive over 19% discount when logged in as a CentaraThe1 member. This is lower than any publicly available rate and exclusive to airline customers. Travellers who are not yet members of Centara’s loyalty programme can sign up for free in less than a minute, and immediately start enjoying benefits and earning points.

Tom Thrussell, Centara Hotels & Resorts’ vice president of brand, marketing, and digital, commented that as more passengers return to the air, they are excited to partner with Thai Vietjet to welcome travellers back to Centara, The Place to Be.

“With six distinct brands ranging from luxury beachfront retreats to family resorts and affordable lifestyle hotels, we are able to meet and exceed the needs of travellers of every age and lifestyle, and we are delighted to offer exciting benefits to Thai Vietjet’s customers through their communications network,” said Thrussell.

Meanwhile, Pinyot Pibulsonggram, director of commercial at Thai Vietjet Air, said, “With the uplifting of travel restrictions in many countries, Thai Vietjet is more than ready to welcome our passengers back to the skies, with the latest establishment of the partnership with Centara, offering extra benefits and special deals exclusively for Thai Vietjet’s passengers to travel and discover the ultimate beauty of various destinations in the region.”