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Category: Technology

The-Trade-Desk-Rajesh-Sheshadri-GM-SEA
The Trade Desk appoints Rajesh Sheshadri as GM for SEA
Posted on October 14, 2021
by Teddy Cambosa
Rajesh brings in 20 years of media and advertising technology experience in Asia-Pacific at The Trade Desk, with previous experience from Google and Fox Network Group.
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Hubilo-Virtual-Event-Platform-Seed-Funding
Hubilo’s US$125m funding to expand dev’t on the ‘future’ of virtual events, engagement
Posted on October 13, 2021
by Teddy Cambosa
Part of Hubilo's aspirations with the latest funding is to expand its APAC presence, despite 25% of its revenue coming already from the region.
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InMobi x Appsumer
InMobi acquires insights platform Appsumer, bolsters performance marketing solutions for brands
Posted on October 13, 2021
by Jean Cabico
The acquisition aims to bring unified intelligence to mobile marketing and deeper understanding of marketing effectiveness.
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Three ways cloud agreements can turbocharge a customer-centric experience
Three ways cloud agreements can turbocharge a customer-centric experience
Posted on October 13, 2021
by MARKETECH APAC
In order to deliver a frictionless experience, one must treat each CX touch point with as much detail so as simple as providing cloud agreements make a difference.
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Emplifi Varun Sharma
Emplifi names Varun Sharma as vice president for JAPAC
Posted on October 12, 2021
by Jean Cabico
Varun Sharma brings with him more than 18 years of experience in customer experience, digital, and hi-tech industries.
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Malaysia-Bank-CX-Forrester-Index (1)
Malaysian banking industry lacking differentiation in CX: index
Posted on October 11, 2021
by Teddy Cambosa
Forrester CX Index notes that Malaysian banking institutions need to improve their CX strategies to retain more consumers in the process.
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Techsun_Social Hub_SEA
Martech Techsun launches in SEA, unveils new product for SMEs
Posted on October 11, 2021
by MARKETECH APAC
The new product is an expansion of its flagship product, Social Hub, a cloud-native customer understanding and engagement SaaS for omnichannel brands.
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WGSN-Consumer-Tech-Vertical-Insights-Future
WGSN launches consumer tech vertical to aid Asian brands in future trends
Posted on October 7, 2021
by Teddy Cambosa
WGSN aims that with their latest consumer tech launch, they can aid Asian brands to keep on track the market's trends that they can use to 'catch' up.
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AdSquare-Melvin-Wong-Sales-Director-North-Asia
Adsquare expands to HK, appoints Melvin Wong as sales director for North Asia
Posted on October 6, 2021
by Teddy Cambosa
Melvin Wong from global media platform Teads is appointed by Adsquare to take the role of sales director for the company's North Asia presence.
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Livewire EMEA LA PJ
Gametech Livewire opens London office, appoints new directors to lead EMEA
Posted on October 5, 2021
by Jean Cabico
Through the new London office, Livewire will be able to provide gaming marketing and gametech solutions to EMEA brands and clients.
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