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Category: Technology

StackAdapt integrates with Shopify to promote merchants’ campaign efficiency
StackAdapt integrates with Shopify to promote merchants’ campaign efficiency
Posted on November 13, 2024
by Fatima Baduria
StackAdapt, a multi-channel advertising platform, has announced its integration with Shopify, an internet infrastructure provider for commerce.
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ai-data-privacy-climate-ipsos-report
Consumers in APAC embrace AI, but concerns over data privacy and climate change persist: report
Posted on November 12, 2024
by Aliza Carmona
Consumers across the Asia-Pacific region are largely enthusiastic about AI and new technologies but remain deeply concerned about the future, a new report by Ipsos revealed.
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Brightcover launches ‘Marketing Insights’, to provide robust video campaign measurement data
Brightcove launches ‘Marketing Insights’, to provide robust video campaign measurement data
Posted on November 8, 2024
by Teddy Cambosa
Brightcove’s current product lineup enables integration with leading marketing automation platforms (MAPs) and providing a detailed analysis of viewer interactions and the success of various marketing sources.
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Indosat, Ericsson launch world’s first full-stack digital monetisation platform in Indonesia
Posted on November 8, 2024
by Aliza Carmona
Indosat Ooredoo Hutchison (IOH or Indosat) and Ericsson have launched the world’s first full-stack digital monetisation platform (DMP), marking a major step in Indonesia's telecom digital transformation.
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MCMC selects U Mobile as second 5G network provider in Malaysia
MCMC selects U Mobile as second 5G network provider in Malaysia
Posted on November 7, 2024
by Teddy Cambosa
MCMC stated that the choice made is based on a combination of factors, including the submitted business and technical plan, complaint rates and customer satisfaction track records, and their performance in delivering other infrastructure initiatives. 
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Haleon selects Vistar Media as preferred global partner for programmatic OOH advertising
Haleon selects Vistar Media as preferred global partner for programmatic OOH advertising
Posted on November 6, 2024
by Teddy Cambosa
This partnership marks a significant milestone in Haleon's continued investment in premium, impactful media channels.
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Eagle Eye, Neophyte.ai partner for real-time marketing solution
Eagle Eye, Neophyte.ai partner for real-time marketing solution
Posted on November 6, 2024
by Teddy Cambosa
By combining this capability with Eagle Eye’s real-time personalised marketing solutions, the AI-enabled technology can deliver real-time engagement that directly leverages a customer’s context and potential purchase intent. 
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SEA’s digital economy to reach $263b in GMV this year: here’s what sectors drive increased tech adoption
SEA’s digital economy to reach $263b in GMV this year: here’s what sectors drive increased tech adoption
Posted on November 6, 2024
by Teddy Cambosa
From AI-driven travel planners to generative AI-based fraud detection, AI is delivering value across SEA's digital economy, with applications spanning various industries.
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IAS launches curation With Google Ad Manager to empower advertisers with brand suitable inventory
IAS launches curation With Google Ad Manager to empower advertisers with brand suitable inventory
Posted on November 5, 2024
by Teddy Cambosa
IAS’s predictive science pre-screens pages and categorises them, enabling brands to seamlessly identify inventory most desirable while avoiding content that is unsuitable. 
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SPH Media restructures technology division, lays off 34 employees
SPH Media restructures technology division, lays off 34 employees
Posted on November 4, 2024
by Fatima Baduria
SPH Media, a media company in Singapore, has announced a significant restructuring of its technology division, resulting in the layoff of 34 employees. 
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