Singaporean consumers have grown wary of artificial intelligence (AI), with only 36% trusting AI amidst data privacy concerns, according to a new Qualtrics report.Â
Prudential has forged a partnership with Google Cloud, utilising MedLM—Google’s specialised foundation models for healthcare—to enhance the accuracy and efficiency of its medical insurance claims process.
Infobip, a global cloud communications platform, has joined forces with Singtel, a communications technology group, to improve how Singaporean businesses engage customers through communication services.
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with Amit Kotecha, Quantcast’s chief marketing officer, he specifies how the industry can thrive in the inevitable cookieless future without compromising results.Â
The recognition positions Amperity as among the leading providers of customer data platform solutions, helping businesses activate their customer data by creating targeted audience segments and delivering them to marketing platforms.
With a mission to recognise the empowered women who are making waves in the marketing and technology fields, MARKETECH APAC, in collaboration with its sister publication UpTech Media, is thrilled to announce the launch of its highly anticipated ‘Empowered Women Awards 2025.’
This unified marketing platform, powered by industry-leading intelligence, enables Interpublic companies to drive marketing performance in real time for clients across all media channels and touchpoints, while building brands for long-term success.
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