Category: Technology
The acquisition of IPONWEB by Criteo means strengthening its commercial offering by enterprise solutions to marketers and media agencies.
The partnership between Mediabrands and Amplified Intelligence is focused on the factor of optimizing media measurement for Mediabrands' clients.
mParticle will be offering businesses across APAC with enhanced data quality, regulatory compliance, and customer experiences.
The present time has pressed for the crucial importance of digitization, but where do you actually start? The latest on our What's NEXT series - we talk about why marketers should consider adopting a DXP, moreover, a composable DXP.
The new feature seeks to help publishers improve the monetization of their premium video supply via standardized content descriptors.
Aimazing will enable Power Plant Mall to automate the entire raffle process and focus on better user experiences.
The latest appointment will see Peter Barry leading PubMatic's efforts with publishers in monetizing their inventory.
The new solution will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities.
Optimizely's acquisition of Welcome means empowering marketing teams of brands across the globe to drive real business value through better customer experiences.
The Spec Sheet is a new tech platform with a centralized online hub for managing and sharing real-time ad specs.
