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Category: Technology

TechCreate-and-Diginius-SG-Merger
Tech firms TechCreate, Diginius to merge as TechCreate Group
Posted on April 20, 2022
by Kathleen Murata
The merger aims to provide cutting-edge innovation and technology capability to enhance value creation for its customers.
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Convo Ink launches AU-first proprietary audience measurement metric
Convo Ink launches AU-first proprietary audience measurement metric
Posted on April 20, 2022
by Teddy Cambosa
Convo Ink’s Quality Attention Score (QAS) is an algorithm that combines three core indexes for measurement - time in view, engagement and environment.
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2C2P partners with Ant Group
2C2P to be connected with Alipay+ via new tie-up
Posted on April 19, 2022
by Teddy Cambosa
Payments platform 2C2P has entered into a partnership with Ant Group to further the digital payments adoption and innovation in the Southeast Asian region.
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Aura Network raises US$2.5m to leverage adoption of NFTs
Aura Network raises US$2.5m to leverage adoption of NFTs
Posted on April 19, 2022
by Teddy Cambosa
This seed funding will allow Aura Network to continue its aim of creating a universal framework for NFT.
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Apple
How are social media giants after a year of Apple’s IDFA change?
Posted on April 18, 2022
by MARKETECH APAC
Facebook is predicted to have the biggest blow with 81% according to an analysis by data solutions provider Lotame.
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Moloco
Machine learning company Moloco introduces updates on its cloud-based programmatic ad platform 
Posted on April 14, 2022
by MARKETECH APAC
The Moloco Cloud DSP latest updates will focus on improving  performance through intelligent budget allocation, automating workflows through smart campaign user interface, user experience (UI/UX), and ad creation. 
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AnyMind-Group-LiveRamp-PubMatic
AnyMind Group integrates LiveRamp, PubMatic's ID solutions into AnyManager
Posted on April 14, 2022
by Kathleen Murata
The integrations will enable AnyMind Group’s online publishers and advertisers to communicate with enriched data.
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Alida in Sydney
Alida to launch data centre in Australia
Posted on April 14, 2022
by MARKETECH APAC
The new Sydney data centre, which will cater Australian and New Zealand customers, enables an increase in data performance and speed in these regions.
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Only 26% of global marketers are confident of their audience data
Only 26% of global marketers are confident of their audience data 
Posted on April 13, 2022
by Teddy Cambosa
The study from Nielsen is despite the fact that the survey noted that 69% of marketers believe first-party data is essential for their strategies and campaigns.
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Smart Visita Iglesia QR CODE
Smart launches digital program to enhance visitation of Cebu churches this holy week
Posted on April 13, 2022
by Teddy Cambosa
Smart’s new digital tourism program ‘Panaw sa Pagtuo’ is accompanying in-person and virtual pilgrims in Cebu with their Holy Week traditions with helpful tourism and historical facts.
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