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Category: Technology

The Trade Desk launches first Indian market engineering hub in Bengaluru
The Trade Desk launches first Indian market engineering hub in Bengaluru
Posted on April 13, 2022
by Teddy Cambosa
The Trade Desk has announced the launch of its first market engineering hub in India, located at the city of Bengaluru.
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Emplifi-ShopStream
CX platform Emplifi launches new one-to-many live shopping experience, ShopStream
Posted on April 13, 2022
by Kathleen Murata
With ShopStream, brands and retailers can broadcast to unlimited audiences, while drawing in shoppers for one-on-one guidance.
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Startup intelligence company Flipidea rebrands as roiquant
Startup intelligence company Flipidea rebrands as roiquant
Posted on April 13, 2022
by Teddy Cambosa
Flipidea has announced its rebranding endeavour as roiquant, in a bid to better position its brand in helping founders build strong competitive business.
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Pismo-and-OneConnect
Pismo expands to SEA, partners with TaaS provider OneConnect
Posted on April 12, 2022
by Kathleen Murata
This latest partnership with Pismo will enable OneConnect to offer SaaS-based core banking solutions suitable for smaller banks.
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Tremor International, Comscore team up to deliver programmatic CTV audience engagement
Tremor International, Comscore team up to deliver programmatic CTV audience engagement
Posted on April 11, 2022
by Teddy Cambosa
Both clients of Comscore and Tremor International will be able to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV.
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Moving-Walls-and-GroupM-Malaysia
GroupM partners with Moving Walls for DOOH capabilities amongst agencies
Posted on April 11, 2022
by Kathleen Murata
The partnership with Moving Walls will enable clients of GroupM agencies to leverage Moving Audiences Plus.
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IAS-and-SCMP-Magazines
SCMP Magazines integrates IAS’ Publisher Optimisation Solutions
Posted on April 11, 2022
by Kathleen Murata
By activating IAS Publisher Optimisation solution, SCMP Magazines will be able to improve its ad inventory’s viewability.
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data.ai-and-IAB-Tech-Lab
data.ai, IAB Tech Lab partner to establish 'trust' across mobile advertising landscape
Posted on April 8, 2022
by Kathleen Murata
The partnership aims to provide the digital advertising industry with a list of Authorized Digital Sellers for Apps.
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APAC companies waste more than $137m in digital ad spend in Q1 2022
APAC companies waste more than $137m in digital ad spend in Q1 2022
Posted on April 8, 2022
by Teddy Cambosa
The data for the APAC report was collected using Next&Co’s proprietary media auditing tool Prometheus.
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Gupshup acquires conversational AI platform Active.Ai
Gupshup acquires conversational AI platform Active.Ai
Posted on April 8, 2022
by MARKETECH APAC
This comes after Gupshup recently unveils its rebranding. 
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