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Category: Technology

Wootag-AI-Capability-Funding
Wootag secures fresh funding to boost AI capabilities for in-video interactivity
Posted on January 11, 2022
by Teddy Cambosa
The latest funding by Wootag will also take aim at expanding its services for clients across Asia Pacific.
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AllValue to boost e-commerce, taps consumer engagement MoEngage
AllValue to boost e-commerce, taps consumer engagement MoEngage
Posted on January 10, 2022
by MARKETECH APAC
PH retail group AllValue aims to boost the e-commerce of its home retail and supermarket brand AllHome and AllDay.
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Smartly.io-Ad-Lib.io-Acquisition
Social advertising SaaS platform Smartly.io acquires Ad-Lib.io
Posted on January 6, 2022
by Teddy Cambosa
Said acquisition advances Smartly.io’s cross-channel reach from social to now include dynamic creative optimization across programmatic, CTV and the entire Google ecosystem in Ad-Lib.io.
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Wavemaker-Intelligence-Engine
Wavemaker launches internal intelligence engine to transform workplace
Posted on January 5, 2022
by Teddy Cambosa
The Wavemaker Intelligence Engine aims to automate many of their internal works that can be repetitive to ascertain efficiency.
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HUMAN-Cybersecurity-Funding
Cybersecurity company HUMAN raises US$100m to expand leadership in industry
Posted on January 5, 2022
by Teddy Cambosa
The funding by HUMAN is targeted to establish its leadership position in the cybersecurity space.
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What’s NEXT: Moving beyond static ads by leveraging programmatic creative management platforms
What’s NEXT: Moving beyond static ads by leveraging programmatic creative management platforms
Posted on December 22, 2021
by MARKETECH APAC
One of the hindrances in delivering excellent digital creatives is the lack of collaboration between creatives and media – stemming from not having creative technology in place.
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Optimizely unveils integrated B2B commerce and content cloud solution
Optimizely unveils integrated B2B commerce and content cloud solution
Posted on December 22, 2021
by MARKETECH APAC
The integration aims to help brands to reach audiences with more sophisticated content strategies and to work more effectively across large teams of marketers.
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Microsoft-Xandr-Acquisition
Microsoft to acquire AT&T’s Xandr
Posted on December 22, 2021
by Teddy Cambosa
The acquisition of Xandr by Microsoft is built into the company's long-term partnerships to improve advertising.
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ServiceNow, Qualtrics unveil integrated capabilities for personalized service experiences
ServiceNow, Qualtrics unveil integrated capabilities for personalized service experiences
Posted on December 16, 2021
by MARKETECH APAC
Organizations can now access additional customer experience data from Qualtrics on the Now Platform.
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Pancast-Indonesia-Office-SEA-Miranti-Herwinda
Online video adtech startup Pancast marks SEA presence with first office in Indonesia
Posted on December 16, 2021
by Teddy Cambosa
Pancast has also appointed Miranti Herwinda (pictured) as its country manager for Indonesia as part of its Southeast Asia expansion.
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