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Category: Technology

Sitecore-updated-product-offerings
DXP Sitecore officially beefs up tech off quartet of acquisitions
Posted on April 8, 2022
by Kathleen Murata
The integrations of Boxever, Four51, Moosend, and Reflektion are now reflected in Sitecore's new business streams.
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Mobile marketing Adjust launches new advanced analytics solution
Mobile marketing Adjust launches new advanced analytics solution
Posted on April 7, 2022
by MARKETECH APAC
Adjust Datascape is designed to deliver business-critical KPIs and performance metrics faster and easier.
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InMobi, Anzu announce preferred programmatic in-game ad partnership for APAC
InMobi, Anzu announce preferred programmatic in-game ad partnership for APAC
Posted on April 6, 2022
by Teddy Cambosa
InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe.
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MullenLowe Treyna unveils ViVYD hybrid-experiences platform
MullenLowe TREYNA premiers latest offering for hybrid experience creators
Posted on April 5, 2022
by Teddy Cambosa
MullenLowe TREYNA has unveiled their newest offering, ViVYD. ViVYD is a feature-rich, Filipino-built, hybrid-experiences platform.
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Yahoo elevates John McNerney, Dan Richardson to new APAC leadership roles
Yahoo elevates John McNerney, Dan Richardson to new APAC leadership roles
Posted on April 1, 2022
by Teddy Cambosa
The new APAC leadership appointments at Yahoo target bolstering its ad and omnichannel offerings in the regional market.
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Anzu closes US$20m in funding, targets continued dev’t of in-game ad platform
Anzu closes US$20m in funding, targets continued dev’t of in-game ad platform
Posted on March 31, 2022
by Teddy Cambosa
The funding round by Anzu will be used to continue its work as a global in-game advertising platform.
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Dylan-Robinson-PubMatic-Country-Manager-ANZ
Adtech veteran Dylan Robinson joins PubMatic as country manager of ANZ
Posted on March 31, 2022
by Kathleen Murata
The latest appointment will see Dylan Robinson leading PubMatic's ANZ operations, driving its focus on BVOD.
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Kira LeBlanc appointed as new global CMO at Hivestack
Kira LeBlanc appointed as new global CMO at Hivestack
Posted on March 31, 2022
by Teddy Cambosa
Kira LeBlanc will lead and scale the global marketing team that includes digital marketing and product marketing for Hivestack.
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APAC slated to incur a loss of US$56b to ad fraud amidst return of travel: report
APAC seen to incur a loss of US$56b to ad fraud amidst return of travel: report
Posted on March 29, 2022
by Teddy Cambosa
The research by Trafficguard regarding ad fraud reveals that bots make up to 80% of all invalid traffic for travel advertisers.
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Alida partners with Blink CX
Blink CX joins Alida Partner Network to deliver ‘Customer-First’ experiences
Posted on March 29, 2022
by Teddy Cambosa
Total Experience Management platform Alida has announced technology-driven CX consulting company Blink CX has become a member of its Partner Network.
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