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Category: Technology

Yahoo reveals latest AI-powered ‘Yahoo Blueprint’ Suite for better ad performance and optimisation
Yahoo reveals latest AI-powered ‘Yahoo Blueprint’ Suite
Posted on December 6, 2023
by Brandon Yulolo
Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.
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What's NEXT 2024: A dynamic year for the future of media and advertising
Posted on December 6, 2023
by MARKETECH APAC
From free ad streaming TV’s (FAST) exponential growth to the impact of AI in advertising, Let’s take a look at some strategic shifts poised to define the year ahead in an interview with experts from Nexxen. 
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Regional insurtech Igloo raises US$27m to sustain growth across key SEA markets
Regional insurtech Igloo raises US$27m to sustain growth across key SEA markets
Posted on December 4, 2023
by Teddy Cambosa
To date, Igloo has been on a strong growth trajectory having cemented partnerships with over 55 companies across 7 countries and over 15 products in its expanding product suite. It has facilitated over 300 million policies and increased gross written premiums by 30 times since 2019. 
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Zee, Nasscom join forces to fuel advancements for generative AI start-ups
Posted on November 23, 2023
by Azunta Gaviola
India – In an effort to foster innovation and growth in the startup ecosystem, Zee Entertainment Enterprises has recently launched its collaboration with the National Association of Software and Service Companies, a non-governmental trade association and advocacy group in India. Through this joint venture,...
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Nearly half of APAC brands lack a central data storage for CX delivery: report
Nearly half of APAC brands lack a central data storage for CX delivery: report
Posted on November 23, 2023
by Brandon Yulolo
Specifically, the report found that 46% of brands in APAC said they do not have a central data storage required to deliver a competitive customer experience, with only 58% indicating that they had an annual budget of US$100,000 or less for contact centre solutions.
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Klook, Google Cloud collaborate to optimise customer engagement with AI
Posted on November 22, 2023
by Azunta Gaviola
Kuala Lumpur, Malaysia – Klook, Asia’s leading platform for experiences and travel services, has recently announced a collaboration with Google Cloud to harness the company’s content production and generation capabilities through an automated language translation and AI chatbot. In this collaborative...
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Towcha Technologies teams up with DEPT Australia as key digital partner
Towcha Technologies teams up with DEPT Australia as key digital partner
Posted on November 22, 2023
by Brandon Yulolo
This partnership with DEPT Australia greatly supports Towcha Technologies’ mission to foster innovation and technological expertise within the indigenous community.
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Here’s how ad-supported streamers will move forward the future of SEA’s streaming industry
Here’s how ad-supported streamers will move forward the future of SEA’s streaming industry
Posted on November 22, 2023
by Teddy Cambosa
In an exclusive interview with MARKETECH APAC, Gavin Buxton, managing director of Asia at Magnite, he explained that in order to effectively leverage ad-supported streaming, brands should identify partners who can provide access to inventory from multiple streaming platforms at scale.
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UnionBank elevates banking solutions for Filipino businesses through digital transformation
Posted on November 21, 2023
by Azunta Gaviola
Philippines – Following its pursuit to embrace digital readiness, Union Bank aims to poise itself to establish more user-friendly, online banking solutions that empower businesses in the current digital age.  Among its latest initiatives, UnionBank has embarked on the development of PayExpress,...
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Syncron enhances customer experience with SnapLogic integration
Syncron enhances customer experience with SnapLogic integration
Posted on November 21, 2023
by Brandon Yulolo
This partnership with SnapLogic reflects Syncron’s commitment to enhancing its customer’s experiences and delivering tangible benefits, including reduced implementation timelines and improved returns on investment.
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