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Category: Technology

StackAdapt teams up with DoubleVerify for enhanced post-impression measurement tracking 
StackAdapt teams up with DoubleVerify for enhanced post-impression measurement tracking 
Posted on August 28, 2024
by Aliza Carmona
DoubleVerify's integration with StackAdapt aims to improve post-impression measurement tracking of the advertising platform, enabling its clients to access accurate viewability and traffic authenticity.
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PubMatic, Tokopedia announce strategic partnership to enhance advertiser reach, engagement
PubMatic, Tokopedia announce strategic partnership to enhance advertiser reach, engagement
Posted on August 28, 2024
by Teddy Cambosa
This collaboration allows Tokopedia’s sellers to connect with and engage audiences across the breadth of premium, scaled inventory available via PubMatic’s platform.
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perceptive-and-qualtrics-partnership
Perceptive partners with Qualtrics to expand customer, brand experience expertise
Posted on August 27, 2024
by Aliza Carmona
Perceptive, Australasia's technology-driven customer insights agency, has announced a strategic partnership with Qualtrics. This collaboration will empower Perceptive's clients with advanced experience management solutions.
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Zendesk expands Meta partnership to launch ‘Relay’ app for proactive messaging for businesses
Zendesk expands Meta partnership to launch ‘Relay’ app for proactive messaging for businesses
Posted on August 23, 2024
by MARKETECH APAC
With Relay, customer service teams can improve targeting and personalisation by using dynamic content and targeted audience data, creating custom messaging templates, and boost customer loyalty, increase satisfaction, and drive higher sales through timely and relevant proactive communication.
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AnyMind-Trade-desk-integration
Nexxen launches exclusive ACR data integration on The Trade Desk platform
Posted on August 22, 2024
by Aliza Carmona
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, has announced a strategic data partnership with The Trade Desk.
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sleekflow funding
SleekFlow secures US$7m from Atinum Investment to drive AI innovation and global expansion
Posted on August 21, 2024
by Aliza Carmona
SleekFlow, a Singapore-based provider of omnichannel conversational AI for customer engagement, has secured US$7m in a Series A+ funding round led by South Korean venture capital firm Atinum Investment, bringing its total funding to US$15 million.
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It’s martech awards season–here’s how to differentiate and showcase industry innovation
It’s martech awards season–here’s how to differentiate and showcase industry innovation
Posted on August 21, 2024
by MARKETECH APAC
He encourages all those passing judgment to understand that martech leadership is about “offering solutions that address key use cases such as increasing customer retention, boosting conversion rates, or improving campaign ROI, all with the ultimate goal of driving meaningful, measurable outcomes.”
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SAP-business-experience-centre
SAP opens Business AI Experience Centre in Hong Kong for practical AI implementation
Posted on August 21, 2024
by Aliza Carmona
SAP has officially launched its 'Business AI Experience Center' at its Hong Kong office, aimed at empowering enterprises to capitalise on AI opportunities and drive innovation.
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AI search grader hubspot
HubSpot unveils ‘AI Search Grader’ tool to help marketers navigate AI search 
Posted on August 16, 2024
by Aliza Carmona
HubSpot has introduced 'AI Search Grader,' a free tool designed to analyse brand visibility and sentiment across AI chatbots, helping marketers navigate the evolving landscape of AI-driven search.
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E-Commerce Marketing Series: Zero is the new hero: Elevating personalised experiences in e-commerce
E-Commerce Marketing Series: Zero is the new hero–Elevating personalised experiences in e-commerce
Posted on August 16, 2024
by MARKETECH APAC
Embracing these advanced technologies is not just an option; it’s essential for retailers aiming to pivot effectively and lay the groundwork for sustainable, long-term growth.
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