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Category: Technology

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Milk & Honey PR navigates ethical AI integration with latest playbook launch 
Posted on January 4, 2024
by Azunta Gaviola
Singapore – Striving to adopt comprehensive policies and procedures concerning artificial intelligence, Milk & Honey PR has launched its latest initiative centred around the complexities of ethical AI implementation. Dubbed the AI Ethical Playbook, this document places a central focus on the company’s...
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What's NEXT 2024: How the trifecta of AI, e-commerce and advertising will help shape brand connection with customers
Posted on December 19, 2023
by MARKETECH APAC
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five...
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Google to begin testing ‘Tracking Protection’ feature as next step in phasing out third-party cookies
Posted on December 15, 2023
by Gian Japsay
Google has announced that it will begin testing its ‘Tracking Protection,’ a new feature that limits cross-site tracking for Chrome users. This is a step in their ‘Privacy Sandbox’ program, which aims to phase out third-party cookies internationally by the second half of 2024, pending resolution of antitrust...
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Google Cloud teams up with NCSOFT to deploy AI-powered player experiences
Google Cloud teams up with NCSOFT to deploy AI-powered player experiences
Posted on December 14, 2023
by Brandon Yulolo
Through Google Cloud’s LLM, NCSOFT will be developing a variety of AI-powered game services such as dynamically generated game content, enhanced player engagement, and customer service chatbots. 
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Jaguar Land Rover to undergo digital transformation via partnership with Tata Communications
Posted on December 13, 2023
by Aliza Carmona
British multinational automobile manufacturer Jaguar Land Rover Limited (JLR) has partnered with global commtech company Tata Communications to future-proof its digital transformation journey.
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IAS announces integration of its measurement capabilities on YouTube shorts
Posted on December 13, 2023
by Gian Japsay
Through this, the business will introduce its industry brand safety and suitability measurement tool to advertisers for YouTube Shorts inventory, integrating it into the full Total Media Quality for YouTube product suite.
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Accent Group appoints Amperity to accelerate its first-party customer data strategy
Accent Group appoints Amperity to accelerate its first-party customer data strategy
Posted on December 12, 2023
by Brandon Yulolo
In partnership with Amperity, Accent Group will look to unify, manage and activate its customers from multiple online and offline touchpoints to deliver personalisation at scale.
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NCS, Google Cloud to accelerate digital transformation in APAC in new partnership
NCS, Google Cloud to accelerate digital transformation in APAC in new partnership
Posted on December 11, 2023
by Teddy Cambosa
NCS has also integrated its Google Cloud expertise across its service offerings and teams. This enables APAC clients to harness AI and cloud technologies to transform and innovate at greater speed and scale. 
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CleverTap reveals ‘Signed Call’ in-app voice capability to enhance customer engagement 
CleverTap reveals ‘Signed Call’ in-app voice capability to enhance customer engagement 
Posted on December 11, 2023
by Brandon Yulolo
Through Signed Call, CleverTap customers will be equipped with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.
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Converge, Salesforce bring generative AI solutions with PH’s first technology-driven contact centre
Posted on December 7, 2023
by Azunta Gaviola
Manila, Philippines – In an effort to bring technology-driven transformation to the scene, Converge ICT Solutions recently announced a strategic collaboration with Salesforce, a global technology company and AI customer relationship management platform, enhancing customer experiences and operational...
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