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Category: Technology

Yahoo launches new identity testing capabilities in DSP to drive insights, accountability
Yahoo launches new identity testing capabilities in DSP to drive insights, accountability
Posted on January 10, 2024
by Teddy Cambosa
Through this new identity suite, advertisers can test their campaign's future-proofing strategies in a simulated environment directly within the Yahoo DSP across all web browsers and in-app inventory.
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Around 90% of Filipino users are fully embracing digital banking, fintech apps: report
Posted on January 8, 2024
by Azunta Gaviola
Philippines – With the growing prevalence of online banking in the country, a recent survey by Capstone-Intel revealed that the majority of Filipinos are now gravitating towards digital financing, deeming it a go-to transaction convenience in the Philippine financial technology landscape. According to...
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Singapore telcos strengthen anti-scam measures with new call block option on international mobile numbers
Posted on January 5, 2024
by Aliza Carmona
As part of its anti-scam measures, the Infocomm Media Development Authority (IMDA) has partnered with telcos Singtel, M1, Starhub, and SIMBA to allow mobile subscribers in Singapore to block calls from international numbers.
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IAS announces attention measurement product to unify media quality and eye-tracking
IAS announces attention measurement product to unify media quality and eye-tracking
Posted on January 5, 2024
by Brandon Yulolo
The new offering provides transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions.
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Annalect, InfoSum announce partnership to form neutral clean room solution for suited clients in APAC 
Posted on January 5, 2024
by Gian Japsay
The project tackles issues related to dispersed data sources by emphasising data collaboration that is efficient, sustainable, and privacy-conscious. It seeks to get a thorough understanding of companies' customers and break down data silos.
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Milk & Honey PR navigates ethical AI integration with latest playbook launch 
Posted on January 4, 2024
by Azunta Gaviola
Singapore – Striving to adopt comprehensive policies and procedures concerning artificial intelligence, Milk & Honey PR has launched its latest initiative centred around the complexities of ethical AI implementation. Dubbed the AI Ethical Playbook, this document places a central focus on the company’s...
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What's NEXT 2024: How the trifecta of AI, e-commerce and advertising will help shape brand connection with customers
Posted on December 19, 2023
by MARKETECH APAC
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five...
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Google to begin testing ‘Tracking Protection’ feature as next step in phasing out third-party cookies
Posted on December 15, 2023
by Gian Japsay
Google has announced that it will begin testing its ‘Tracking Protection,’ a new feature that limits cross-site tracking for Chrome users. This is a step in their ‘Privacy Sandbox’ program, which aims to phase out third-party cookies internationally by the second half of 2024, pending resolution of antitrust...
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Google Cloud teams up with NCSOFT to deploy AI-powered player experiences
Google Cloud teams up with NCSOFT to deploy AI-powered player experiences
Posted on December 14, 2023
by Brandon Yulolo
Through Google Cloud’s LLM, NCSOFT will be developing a variety of AI-powered game services such as dynamically generated game content, enhanced player engagement, and customer service chatbots. 
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Jaguar Land Rover to undergo digital transformation via partnership with Tata Communications
Posted on December 13, 2023
by Aliza Carmona
British multinational automobile manufacturer Jaguar Land Rover Limited (JLR) has partnered with global commtech company Tata Communications to future-proof its digital transformation journey.
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