Category: Technology
The report also confirms that amongst APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).
The report envisions a future where CX organisations become leaner, faster, and more effective, with AI at the helm to streamline processes, personalise engagement, and handle a higher volume of customer interactions.
Through the partnership, SpringServe will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the platform, while the Magnite Streaming and Magnite DV+ SSPs will help monetise display and video inventory...
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
Web advertising company Taboola has announced the launch of its ‘Taboola for Audience’, a new AI-powered technology that empowers publishers to drive significantly more traffic.
In a new blog post by Anthony Chavez, VP at Privacy Sandbox at Google, he stated that this updated approach elevates user choice. Moreover, they also recognize that their proposed transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone...
The partnership offers KINESSO clients increased transparency and visibility into the consumer journey, including whether or not a customer completes a purchase after adding items to their basket. It is a first-to-market worldwide solution across commerce partners, including Amazon. With a number of...
The Malaysia Digital Economy Corporation (MDEC) hosted the Digital Tourism Innovation Lab (DTIL) Demo Day Cohort 2, marking the second phase of an initiative designed to foster tourism tech innovation across Malaysia.
The proliferation of digital channels, the rise of AI, and the critical role of data-driven decisions have created a multifaceted environment where traditional methods no longer suffice.
The platform allows brands to collect data through various methods, including confirmation messages, customisable rich menus, website registration forms, and targeted surveys on LINE OA.
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