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Category: Technology

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EnterpriseSG partners with Google Cloud boost AI adoption for startups, SMEs in Singapore
Posted on September 23, 2024
by Aliza Carmona
Enterprise Singapore (EnterpriseSG) and Google Cloud have partnered to launch new initiatives that will accelerate AI adoption and innovation in Singapore, enabling high-growth startups to develop proprietary AI products and helping SMEs boost workforce productivity through AI.
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GoTo Group signs 5-year partnership with Alibaba to enhance digital services
Posted on September 20, 2024
by Aliza Carmona
GoTo Group has announced a strategic partnership with Alibaba, the global e-commerce and technology giant, aimed at driving the growth of Indonesia’s digital economy. The collaboration will harness Alibaba Cloud's advanced technologies to enhance and support GoTo's expansive ecosystem.
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JB Hi-Fi partners with Amperity to strengthen first-party data strategy
Posted on September 19, 2024
by Aliza Carmona
JB Hi-Fi, an Australia-based home entertainment retailer, has partnered with Amperity, the first AI-powered Lakehouse Customer Data Platform (CDP), to enhance its first-party data strategy.
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Telkom Indonesia launches programmatic ad platform via Metra Digital Media subsidiary
Telkom Indonesia launches programmatic ad platform via Metra Digital Media subsidiary
Posted on September 19, 2024
by Teddy Cambosa
The new platform, called ‘AdXelerate,’ is a demand-side platform (DSP) service that enables digital advertisers to buy ads more quickly and automatically match them for optimum placement across multiple publishers.
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Global healthcare company Haleon selects PubMatic as supply optimisation partner
Global healthcare company Haleon selects PubMatic as supply optimisation partner
Posted on September 17, 2024
by Teddy Cambosa
PubMatic has been selected by Haleon as a preferred supply partner to increase efficiency and streamline access to video, display, and connected TV (CTV) inventory globally, while also making media investments more sustainable. 
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Google’s confidential matching for advertisers aim to securely manage data privacy
Google’s confidential matching for advertisers aim to securely manage data privacy
Posted on September 16, 2024
by Teddy Cambosa
According to Google, the use of confidential computing means added protections for their customers’ information that are secure by default. Other technical assurances include transparency into a product’s code and the ability to receive proof, known as “attestation,” that data is processed as intend...
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Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Posted on September 13, 2024
by Aliza Carmona
Unlike AI tools that depend on human requests, ‘Agentforce’ operates autonomously.  Its limitless digital agents can build and execute plans independently while still working within the company’s customised guardrails.
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Teads elevates travel performance advertising with Teads Conversions
Teads elevates travel performance advertising with Teads Conversions
Posted on September 12, 2024
by Teddy Cambosa
Teads' roadmap includes plans to export support of objectives on web and mobile platforms this year, delivering stronger results and increased efficiency through automation.
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Rakuten Advertising launches ‘Partnership Discovery’ with new AI brand search function in APAC 
Rakuten Advertising launches ‘Partnership Discovery’ with new AI brand search function in APAC 
Posted on September 12, 2024
by Aliza Carmona
Partnership Discovery’s expansion in the APAC region provides advertisers with access to its features, empowering advertisers in the market to find partners effectively. 
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Vistar Academy expands to APAC to train industry people on future of DOOH advertising
Vistar Academy expands to APAC to train industry people on future of DOOH advertising
Posted on September 12, 2024
by Teddy Cambosa
Since launching in August 2023, the academy has welcomed nearly 2,500 members, seeing over 1,300 Accelerate certifications granted, showcasing that there is a strong appetite within the industry for knowledge and learning.
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