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Category: Technology

Miramar Group taps SAP Emarsys to support company’s customer journey harmonisation
Miramar Group taps SAP Emarsys to support company’s customer journey harmonisation
Posted on January 30, 2024
by Teddy Cambosa
To support its multi-faceted operations, Miramar Group has embarked on a company-wide digital transformation by unifying multiple IT systems and enhancing data analysis capabilities with more structured data. 
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Digital consultancy G Squared unveils community management, social surveillance firm Burrow 
Posted on January 29, 2024
by MARKETECH APAC
G Squared, a digital consultancy, has recently launched Burrow, a specialist 24/7 community management and social surveillance firm. Burrow will work with firms, managing their social media platforms and tackling online brand threats through continual monitoring. 
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APAC businesses to triple spending on generative ai to US$3.4b this year
APAC businesses to triple spending on generative AI to US$3.4b this year
Posted on January 29, 2024
by Teddy Cambosa
According to the data, enterprises across APAC are investing heavily in GenAI. China leads the region, with investment expected to grow by more than 160% to US$2.1b, with Australia and New Zealand growth close behind.
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Storyblok, Lokalise team up to offer use of AI in content translation, localisations
Posted on January 25, 2024
by Gian Japsay
Storyblok, the content management system (CMS) in its category, has formed a partnership with Lokalise, an AI-powered translations and automatic localisation company. Through the partnership, AI-powered translations can be integrated into a site in order to localise content for users.
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Singapore drafts governance framework for generative AI
Singapore drafts governance framework for generative AI
Posted on January 19, 2024
by Teddy Cambosa
For both entities, this proposed framework aims to facilitate international conversations among policymakers, industry, and the research community, to enable trusted development globally.
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MARKETECH-PHOTOS
Eagle Eye launches AI-powered data science solution ‘EagleAI’ for retail sectors
Posted on January 15, 2024
by Aliza Carmona
Eagle Eye, the SaaS business carrying out loyalty, personalised promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has unveiled ‘EagleAI,’ a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail sectors.
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What's NEXT 2024: Combatting martech bloat should be this year's resolution for marketers
What's NEXT 2024: Combatting martech bloat should be this year's resolution for marketers
Posted on January 11, 2024
by MARKETECH APAC
2024 is going to be a year of reckoning for martech. To leverage its full potential and demonstrate value, CMOs and marketing leaders must step back, create a martech framework that works for them and be the person to champion it at their organisation.
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Yahoo launches new identity testing capabilities in DSP to drive insights, accountability
Yahoo launches new identity testing capabilities in DSP to drive insights, accountability
Posted on January 10, 2024
by Teddy Cambosa
Through this new identity suite, advertisers can test their campaign's future-proofing strategies in a simulated environment directly within the Yahoo DSP across all web browsers and in-app inventory.
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MARKETECH _11zon
Around 90% of Filipino users are fully embracing digital banking, fintech apps: report
Posted on January 8, 2024
by Azunta Gaviola
Philippines – With the growing prevalence of online banking in the country, a recent survey by Capstone-Intel revealed that the majority of Filipinos are now gravitating towards digital financing, deeming it a go-to transaction convenience in the Philippine financial technology landscape. According to...
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MARKETECH-PHOTOS-_2_
Singapore telcos strengthen anti-scam measures with new call block option on international mobile numbers
Posted on January 5, 2024
by Aliza Carmona
As part of its anti-scam measures, the Infocomm Media Development Authority (IMDA) has partnered with telcos Singtel, M1, Starhub, and SIMBA to allow mobile subscribers in Singapore to block calls from international numbers.
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