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Category: Technology

What’s NEXT 2024: Why in-context learning AI chatbots are the optimal choice for marketers
What’s NEXT 2024: Why in-context learning AI chatbots are the optimal choice for marketers
Posted on March 18, 2024
by MARKETECH APAC
When implementing an AI chatbot for your brand, it's crucial to understand the key differences between these training approaches and, more importantly, recognise why in-context learning models provide the most compelling solution for businesses looking to optimise marketing efforts while minimising...
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ADA, Cycle & Carriage team up to incorporate AI/NLP technology to improve customer experience
Posted on March 15, 2024
by MARKETECH APAC
Cycle & Carriage and ADA have partnered to launch a strategic effort that will use AI/NLP technology to improve customer experience. This expanded reach demonstrates Cycle & Carriage's commitment to staying creative and utilising digital solutions to improve its capacity for providing customer suppo...
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What’s NEXT 2024: How artificial intelligence powers cost-effective mobile advertising
What’s NEXT 2024: How artificial intelligence powers cost-effective mobile advertising
Posted on March 14, 2024
by MARKETECH APAC
The digital advertising landscape is undergoing a paradigm shift with the integration of AI. AI has become indispensable for engaging, converting, and reaching consumers effectively. Insider Intelligence predicts that over 50% of digital ads will leverage AI and machine learning by 2024, creating seamless,...
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Teads expands global partnership with LG Ad Solutions for CTV native inventory in APAC
Posted on March 14, 2024
by Aliza Carmona
Global media platform Teads has announced an expanded exclusive global partnership with LG Ad Solutions for CTV native advertising inventory across the Asia-Pacific region.
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SQREEM Technologies announces acquisition of programmatic business Trade Indy
Posted on March 14, 2024
by Aliza Carmona
AI digital behaviour aggregator SQREEM Technologies has announced it has acquired Melbourne-founded programmatic business Trade Indy to bolster their ongoing global expansion plans.
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Amperity adds two new generative AI capabilities, launches AmpAi
Amperity adds two new generative AI capabilities, launches AmpAi
Posted on March 8, 2024
by Brandon Yulolo
Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs, promising brands the confidence to make decisions based on a trusted data foundation.
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Bridge Data Centres expands footprint in Malaysia with development of new data facility
Posted on March 6, 2024
by Aliza Carmona
Bridge Data Centres (BDC), a global provider of hyperscale data centre solutions, has announced its expansion to Cyberjaya, Malaysia, with the development of its third data centre, MY02.
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MyCEB, ACMAR Marketing Xiamen team up to improve Malaysia’s business sector 
Posted on March 5, 2024
by MARKETECH APAC
n order to attract the Chinese market, exchange market insights, facilitate information sharing, co-create business leads, and build collaboration prospects within the private sector, cooperative marketing campaigns are facilitated by the Memorandum of Cooperation (MoC). MyCEB will have a strong connection...
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IPG, Adobe team up to offer improved content creation for companies and marketers 
Posted on March 1, 2024
by MARKETECH APAC
As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology platform. The engine created by IPG automates the entire customer experience, assisting marketers...
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Tencent Cloud partners with TribunNews to provide enhanced cloud solutions 
Posted on February 27, 2024
by MARKETECH APAC
With the help of Tencent Cloud's cloud technology, the TribunX Super App aims to become the go-to place for digital news consumption. The TribunX Super App offers a seamless and comprehensive experience to its users. This is accomplished by combining the renowned news reporting of TribunNews with the...
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