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Category: Technology

IAS to offer misinformation brand safety, suitability reporting for YouTube advertisers Singapore – Integral Ad Science (IAS) has announced that it will offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. With this, IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety and suitability of their digital media investments on YouTube. IAS’s ‘Total Media Quality’ (TMQ) product suite provides valuable third-party assurance that advertisers’ campaigns are running adjacent to brand safe and suitable content. IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures. It is worth noting that IAS classifies content according to industry-aligned definitions and provides reporting based on advertisers’ custom brand suitability settings. Video-level reporting provided by IAS allows advertisers to get a full, accurate picture of the content their ads are running adjacent to, and adjust their campaigns based on their own desired suitability profiles. With this, advertisers can gain trusted video-level insights into the content adjacent to their advertisements according to industry-aligned definitions, analyse if the ads appear next to content identified by IAS as misinformation and make optimisations as needed to drive brand suitability, and access global reporting with more than 30 languages on YouTube for key international events in 2024 and beyond. Lisa Utzschneider, CEO of IAS, said, “Brand safety is a top priority for marketers as we approach upcoming marquee global media events. We are empowering marketers with enhanced products like our expanded Total Media Quality for YouTube which now offers IAS’s misinformation reporting. We’re excited to offer the ability to detect misinformation with our best-in-class measurement solution.” In March, IAS announced earning MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability. In December 2023, IAS announced the availability of its Total Media Quality (TMQ) brand safety and suitability measurement across YouTube Shorts, offering advertisers expanded coverage for advanced brand safety and suitability measurement.
IAS to offer misinformation brand safety, suitability reporting for YouTube advertisers
Posted on September 27, 2024
by Teddy Cambosa
IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures. 
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Equativ acquires Kamino Retail to expand retail media division
Equativ acquires Kamino Retail to expand retail media division
Posted on September 27, 2024
by Teddy Cambosa
Moreover, retailers will be able to build their own retail media stack, relying on the full-API technologies offered by Kamino Retail and Equativ - and thus stand out from growing competition with a tailor-made offer.
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GoTo appoints William Xiong as group chief technology officer
GoTo appoints William Xiong as group chief technology officer
Posted on September 25, 2024
by Teddy Cambosa
In his new role, William will lead GoTo’s group technology strategy, with a focus on building a development team and leveraging the latest technology to improve efficiency and drive customer satisfaction through innovative products.
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Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers 
Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers
Posted on September 25, 2024
by Aliza Carmona
Singapore – Adjust, a measurement and analytics company, has launched ‘TrueLink,’ a solution designed to streamline mobile application marketers’ deep links management. Its launch across Southeast Asia, India, and other countries enables marketers to drive in-app engagements. Adjust’s TrueLink allows...
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Taboola extends partnership with Xiaomi’s international internet business arrm
Taboola extends partnership with Xiaomi’s international internet business arm
Posted on September 25, 2024
by Teddy Cambosa
As part of a long-term partnership with Taboola, Xiaomi will integrate these recommendations on multiple touchpoints within their mobile devices, connecting consumers with relevant and engaging content from publishers.
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anylive-ai
AnyMind Group launches GenAI-powered live commerce platform, ‘AnyLive’
Posted on September 25, 2024
by Aliza Carmona
AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has introduced AnyLive, a generative AI-powered live commerce platform that transforms how businesses connect with customers.
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Netcore Cloud appoints Siddharth Gopalkrishnan as chief operating officer
Netcore Cloud appoints Siddharth Gopalkrishnan as chief operating officer
Posted on September 24, 2024
by Teddy Cambosa
He will also work to enhance operational efficiency and foster strategic partnerships to further expand Netcore Cloud's presence in global markets.
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GoTo Group forges partnership with Tencent for cloud infrastructure improvement
GoTo Group forges partnership with Tencent for cloud infrastructure improvement
Posted on September 23, 2024
by Aliza Carmona
Jakarta, Indonesia – Technology companies GoTo Group and Tencent have announced a five-year partnership to strengthen their digital services. As part of the partnership, Tencent will provide cloud infrastructure solutions to GoTo, enhancing its offerings. The partnership will see GoTo’s engineering team...
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twilio rcs global
Twilio expands RCS messaging to strengthen branded communications globally
Posted on September 23, 2024
by Aliza Carmona
Twilio, the customer engagement platform known for delivering real-time, personalised experiences, has launched ‘Rich Communication Services (RCS)’ messaging globally through its programmable messaging and verify APIs, offering businesses enhanced branded communication and seamless customer trust-building...
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Inadequate quality data hinders 77% of Singapore businesses from effective AI use: report
Inadequate quality data hinders 77% of Singapore businesses from effective AI use: report
Posted on September 23, 2024
by Aliza Carmona
Singapore – Lack of quality data hinders 76% of Singapore businesses from using artificial intelligence (AI) effectively, according to a report from customer platform HubSpot. The report unveiled various challenges being faced by businesses in elevating customer satisfaction and generating revenues....
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