Category: Technology
Advertisers may now improve campaign targeting across Vistar's extensive network of outdoor digital inventory by integrating Eyeota audience segmentation into the Vistar DSP. This includes bus stops, airports, street furniture, billboards, and a host of other venues that allow advertisers to connect...
MARKETECH APAC sought insights from various marketing industry leaders to learn more about their perspectives on this recent government move, and how the industry can use this to move forward.
In this partnership, Ericsson's 5G network capabilities and AWS services will combine with Vonage's platform, which offers communications APIs and network APIs that interact with CSP networks. Customers will be able to use the network for innovation and improve their overall customer experience thanks...
Through the service expansion, the agreement between Nielsen and Google will integrate the YouTube CTV measurement service, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in these markets.
Yahoo has partnered with American experience management company Qualtrics to launch PurpleLab, an innovative solution designed to address the challenges of speed and quality in the market research industry.
The acquisition of Klaus is the latest addition to the company's existing workforce engagement management solutions which includes ‘Tymeshift’, a modern workforce management tool built exclusively for Zendesk.
Adaptive streaming technology platform SeenThis announced that Integral Ad Science (IAS) has completed a video certification to provide third-party-validated, actionable measurement for advertisers using SeenThis technology.
Through this partnership, IAS’s new post-bid brand safety and suitability measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
Crafted with a user-centric approach, Intent promises improved consumer engagement by influencing consumer behaviour through its streamlined behavioural data streams-gathering platform.
Effectively tapping into the power of first-party data starts with creating a unified customer view. It requires access to tech ecosystems that are built for data agility and real-time behavioural insights that marketers can easily act on.
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