Category: Technology
MARKETECH APAC sat down with Thomas Haugan, head of APAC at Bannerflow, a Creative Management Platform (CMP) enabling in-house marketing teams to take control of their digital and social advertising.
When implementing an AI chatbot for your brand, it's crucial to understand the key differences between these training approaches and, more importantly, recognise why in-context learning models provide the most compelling solution for businesses looking to optimise marketing efforts while minimising...
Cycle & Carriage and ADA have partnered to launch a strategic effort that will use AI/NLP technology to improve customer experience. This expanded reach demonstrates Cycle & Carriage's commitment to staying creative and utilising digital solutions to improve its capacity for providing customer suppo...
The digital advertising landscape is undergoing a paradigm shift with the integration of AI. AI has become indispensable for engaging, converting, and reaching consumers effectively. Insider Intelligence predicts that over 50% of digital ads will leverage AI and machine learning by 2024, creating seamless,...
Global media platform Teads has announced an expanded exclusive global partnership with LG Ad Solutions for CTV native advertising inventory across the Asia-Pacific region.
AI digital behaviour aggregator SQREEM Technologies has announced it has acquired Melbourne-founded programmatic business Trade Indy to bolster their ongoing global expansion plans.
Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs, promising brands the confidence to make decisions based on a trusted data foundation.
Bridge Data Centres (BDC), a global provider of hyperscale data centre solutions, has announced its expansion to Cyberjaya, Malaysia, with the development of its third data centre, MY02.
n order to attract the Chinese market, exchange market insights, facilitate information sharing, co-create business leads, and build collaboration prospects within the private sector, cooperative marketing campaigns are facilitated by the Memorandum of Cooperation (MoC). MyCEB will have a strong connection...
As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology platform. The engine created by IPG automates the entire customer experience, assisting marketers...
