Category: Technology
The TV menu guide is a brand-new area on the TV unit where advertising is now available because of Hoppr's technology. To guarantee marketers that their advertising is seen, it only activates advertisements when customers hold a remote. Furthermore, Hoppr gives marketers access to unmatched data, performance...
Marketers envisioning a seamless, magical customer experience must recognise that AI's effectiveness depends on high-quality underlying data. Without that, the AI falls flat, leaving marketers grappling with a less-than-magical reality.
Automatic content recognition (ACR) technology has emerged as a pivotal tool for brands aiming to navigate the intricacies of the Asia-Pacific market. Generally speaking, ACR is an advanced technology on most smart devices that instantly identifies the content a consumer is listening to or watching....
Global cloud communications provider Vonage, a part of Ericsson, has announced the launch of generative AI for Vonage Conversational Commerce to provide better support for businesses.
The National Library Board has teamed up with LePub APAC to launch an innovative project called ‘Playbrary’ that turns books into games with the aim of reviving reading.
Advertisers looking to target Chinese-language audiences in the US, UK, Canada, Malaysia, Singapore, Australia, Japan, Taiwan, Hong Kong, and New Zealand will be able to take advantage of StackAdapt's offering.
Compliant with the Global Alliance for Responsible Media (GARM) guidelines, the newest product offers marketers the benefit of independent verification together with reliable and open industry data. Frame-by-frame analysis of images, audio, and text is used in IAS's Total Media Quality solution to provide...
Accenture intends to include Adobe Firefly Custom Models in its Accenture Song marketing services. With the help of this integration, clients will be able to use their proprietary data and brand guidelines to train customised models with the industry-specific insights that are needed. Designed for commercial...
VML is holding this in partnership with MACH Alliance, entries will be judged by a jury of APAC brand and technology executives. A portion of the $4.7K USD prize pool will be up for grabs for participants to compete for.
The solution negates the need for the weeks of planning and deliberation that are commonly associated with building consumer intelligence. The service amplifies speed to market by delivering detailed, granular insights in real-time and in natural language.
