Category: Technology
SoftBank will help ADS continue its data-led AI marketing developments for the greater benefit of enterprise clients in Asia Pacific.
The partnership will see PTBC leveraging Perx Technologies’ marketing platform to deliver gamified engagements that reward customers.
Through the partnership Integral Ad Science and dentsu aims to take Total Visibility to advertisers wanting to keep track of their campaigns.
Menon will help aid Xaxis and INCA strategies in Malaysia, using his collated 18 years of experiences in the industry.
Technology company AnyMind Group will be launching a new suite of features on its publisher platform, AnyManager.
The new program from PubMatic allows publishers on CTV and OTT inventories to manage their inventories fraud-free.
Through support from the Singapore EDB, Procter & Gamble will choose start-ups that have promising projects, and will roll out across P&G key markets.
Midea is slated to launch a line of AI and AR-enabled initiatives for its customer experience and has roped in creative tech company MediaMonks as partner.
DAVI has tapped Antsomi to improve its marketing strategy in its key markets with the use of the Antsomi CDP 365.
The SpotX acquisition means that Magnite has created the largest CTV and video advertising platform, catering to a multitude of brands such as Discovery and Fox.
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