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Category: Technology

Optimizely to unify data across products with launch of ‘Data Core Service’
Optimizely boosts DXP with launch of ‘Data Core Service’
Posted on September 23, 2021
by MARKETECH APAC
Data core service, which unifies data across Optimizely's suite of products, will be providing deeper analytics to companies.
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emplifi go instore
Emplifi acquires live stream vid platform Go Instore, offers improved in-store experiences online
Posted on September 23, 2021
by Kathleen Murata
Go Instore enables video-powered retail by connecting online customers with in-store product experts using immersive HD live video.
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SmartOSC, Antsomi partner to offer omnichannel retail solution
SmartOSC, Antsomi partner to offer omnichannel retail solution
Posted on September 22, 2021
by MARKETECH APAC
Digital commerce agency SmartOSC and martech Antsomi's new partnership is set to deliver an omnichannel retail solution for both of their clients.
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InMoment Eric Weight
CX firm InMoment names Eric Weight as VP of solutions consulting for APAC
Posted on September 22, 2021
by Kathleen Murata
Eric Weight brings with him over 25 years of experience designing and deploying CX solutions at various B2B growth technology companies
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Oracle-Fusion-Marketing-Lead-Generation-Solution
Oracle launches new solution that automates lead generation, qualification
Posted on September 21, 2021
by Teddy Cambosa
For the company, the Oracle Fusion Marketing targets to reshape how CRM works for the marketer's benefit.
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Blis-Global-Advertising-Campaign-Data-Drought
Blis’ latest campaign emphasizes the metaphor of an impending ‘data drought’
Posted on September 20, 2021
by Teddy Cambosa
The latest campaign from Blis alludes to the shifting industry strategies to a privacy-first advertising endeavor.
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AdColony-Online-Shopping-AustraliaQuantcast-Cookieless-Advertising-Solutions
Quantcast announces latest cookieless innovations on own platform
Posted on September 17, 2021
by Teddy Cambosa
The cookieless innovation from Quantcast were revealed during their Virtual NOVA Event.
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DoubleVerify-Australia-New-Hires
DoubleVerify announces new hires for Australian market
Posted on September 15, 2021
by Teddy Cambosa
DoubleVerify targets to improve its presence in Australia through serving with brands across the markets.
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Anzu-HUMAN-White-Ops-Advertising-Partnership
Anzu, HUMAN team up for safeguarding in-game ad spaces
Posted on September 15, 2021
by Teddy Cambosa
Both Anzu and HUMAN target with their partnership to prevent fraudulent traffic across in-game advertising spaces.
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Nielsen-Australia-PubMatic-Data-Collaboration
Nielsen Australia, PubMatic announce data collab for better audience targeting
Posted on September 14, 2021
by Teddy Cambosa
The collaboration entails Nielsen's audience data to be readily available to PubMatic's omnichannel product.
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