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Category: Technology

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Indonesia Investment Authority, Granite Asia forge US$1.2b partnership to drive digital transformation
Posted on November 4, 2024
by Aliza Carmona
The Indonesia Investment Authority (INA) and multi-asset investment firm Granite Asia (formerly GGV Capital Asia) have formed a strategic partnership to drive digital transformation and stimulate growth within Indonesia’s rapidly expanding technology ecosystem.
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Nexxen launches ‘Deal Marketplace’ for premium video, TV and display
Nexxen launches ‘Deal Marketplace’ for premium video, TV and display
Posted on November 4, 2024
by Teddy Cambosa
'Deal Marketplace' also offers inventory through contextually curated private marketplace (PMP) deals, crafted using a blend of content and audience-layered data.
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Samba TV announces acquisition of Semasio to strengthen position in contextual targeting
Samba TV announces acquisition of Semasio to strengthen position in contextual targeting
Posted on November 1, 2024
by Teddy Cambosa
By acquiring Semasio, Samba TV will expand its global footprint as well as its capabilities for advertisers to define and reach granular audience segments through a unified approach that combines contextual, behavioral, and demographic data. 
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Loqate to enhance businesses’ location data accuracy in SEA through partnership with GrabMaps
Loqate to enhance businesses’ location data accuracy in SEA through partnership with GrabMaps
Posted on November 1, 2024
by Fatima Baduria
Incorporating GrabMap’s high-quality location data into Loqate’s platform will enable its businesses to access more accurate and localised address verification services.
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Teads unveils contextual commerce formats powered by DPA, taps Adidas as launch partner
Teads unveils contextual commerce formats powered by DPA, taps Adidas as launch partner
Posted on November 1, 2024
by Teddy Cambosa
As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on factors like price, stock, and delivery options within premium, contextually relevant environments.
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What's NEXT in Marketing: Should you build or buy your next martech solution?
What's NEXT in Marketing: Should you build or buy your next martech solution?
Posted on November 1, 2024
by MARKETECH APAC
The prospect of saving on licensing costs is attractive to businesses and this is often reflected by technology decision makers when they look to deploy.
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Haleon launches AI-powered tool to make advertising more inclusive for consumers
Haleon launches AI-powered tool to make advertising more inclusive for consumers
Posted on October 31, 2024
by Teddy Cambosa
According to Haleon, its ‘Health Inclusivity Screener’ is the only data driven tool of its kind to analyse digital advertising content for both readability and inclusivity metrics. 
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Only 36% of Singaporean consumers trust AI amidst data privacy concerns: report
Only 36% of Singaporean consumers trust AI amidst data privacy concerns: report
Posted on October 29, 2024
by Fatima Baduria
Singaporean consumers have grown wary of artificial intelligence (AI), with only 36% trusting AI amidst data privacy concerns, according to a new Qualtrics report. 
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Singapore’s major mobile network operators assures public of compliance to MAS, IMDA’s Shared Responsibility Framework
Singapore’s major mobile network operators assures public of compliance to MAS, IMDA’s Shared Responsibility Framework
Posted on October 25, 2024
by Fatima Baduria
In a joint response, MNOs M1, Singtel, StarHub and SIMBA emphasises their collective adherence to protect its customers.
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Prudential taps Google Cloud in global-first partnership to simplify medical claims in Southeast Asia
Posted on October 25, 2024
by Aliza Carmona
Prudential has forged a partnership with Google Cloud, utilising MedLM—Google’s specialised foundation models for healthcare—to enhance the accuracy and efficiency of its medical insurance claims process.
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