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Category: Technology

What's NEXT in Marketing: Should you build or buy your next martech solution?
What's NEXT in Marketing: Should you build or buy your next martech solution?
Posted on November 1, 2024
by MARKETECH APAC
The prospect of saving on licensing costs is attractive to businesses and this is often reflected by technology decision makers when they look to deploy.
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Haleon launches AI-powered tool to make advertising more inclusive for consumers
Haleon launches AI-powered tool to make advertising more inclusive for consumers
Posted on October 31, 2024
by Teddy Cambosa
According to Haleon, its ‘Health Inclusivity Screener’ is the only data driven tool of its kind to analyse digital advertising content for both readability and inclusivity metrics. 
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Only 36% of Singaporean consumers trust AI amidst data privacy concerns: report
Only 36% of Singaporean consumers trust AI amidst data privacy concerns: report
Posted on October 29, 2024
by Fatima Baduria
Singaporean consumers have grown wary of artificial intelligence (AI), with only 36% trusting AI amidst data privacy concerns, according to a new Qualtrics report. 
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Singapore’s major mobile network operators assures public of compliance to MAS, IMDA’s Shared Responsibility Framework
Singapore’s major mobile network operators assures public of compliance to MAS, IMDA’s Shared Responsibility Framework
Posted on October 25, 2024
by Fatima Baduria
In a joint response, MNOs M1, Singtel, StarHub and SIMBA emphasises their collective adherence to protect its customers.
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prudential-google-cloud-healthcare
Prudential taps Google Cloud in global-first partnership to simplify medical claims in Southeast Asia
Posted on October 25, 2024
by Aliza Carmona
Prudential has forged a partnership with Google Cloud, utilising MedLM—Google’s specialised foundation models for healthcare—to enhance the accuracy and efficiency of its medical insurance claims process.
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Klook expands Google Cloud partnership to improve platform’s AI capabilities for travel services
Klook expands Google Cloud partnership to improve platform’s AI capabilities for travel services
Posted on October 24, 2024
by Fatima Baduria
Through the partnership, Google Cloud will equip Klook with AI capabilities that will boost its productivity.
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Infobip, Singtel join forces to improve Singaporean businesses’ customer engagement
Infobip, Singtel join forces to improve Singaporean businesses’ customer engagement
Posted on October 24, 2024
by Fatima Baduria
Infobip, a global cloud communications platform, has joined forces with Singtel, a communications technology group, to improve how Singaporean businesses engage customers through communication services.
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What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
Posted on October 24, 2024
by Fatima Baduria
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with Amit Kotecha, Quantcast’s chief marketing officer, he specifies how the industry can thrive in the inevitable cookieless future without compromising results. 
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Amperity among recognised CPD leaders in Snowflake’s Modern Marketing Data Stack Report
Amperity among recognised CDP leaders in Snowflake’s Modern Marketing Data Stack Report
Posted on October 23, 2024
by Fatima Baduria
The recognition positions Amperity as among the leading providers of customer data platform solutions, helping businesses activate their customer data by creating targeted audience segments and delivering them to marketing platforms.
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EW Launch Article_Feature Image
Empowered Women Awards returns to spotlight women transforming the marketing, tech space
Posted on October 22, 2024
by Aliza Carmona
With a mission to recognise the empowered women who are making waves in the marketing and technology fields, MARKETECH APAC, in collaboration with its sister publication UpTech Media, is thrilled to announce the launch of its highly anticipated ‘Empowered Women Awards 2025.’
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