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Category: Southeast Asia

Asahi Super Dry launches “Draught Anywhere” campaign via GOVT Singapore
Asahi Super Dry launches “Draught Anywhere” campaign via GOVT Singapore
Posted on May 14, 2024
by Teddy Cambosa
This product aims to enhance the take-home beer experience by creating a luxurious, creamy foam on top of the can when opened, mirroring the sensation of a draft beer served in a bar or restaurant.
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YouTrip hits the road in new wanderlust-inducing campaign to amplify Singapore’s travel spirit
Posted on May 13, 2024
by Aliza Carmona
Multi-currency digital wallet YouTrip has launched its latest brand campaign and video that captures the fun of travelling, celebrating Singapore’s travel enthusiasm.
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MoneyHero
MoneyHero names new group heads of marketing and operations 
Posted on May 13, 2024
by MARKETECH APAC
MoneyHero Limited ("MoneyHero'' or the "Company"), a Southeast Asia-based personal finance and digital insurance aggregation and comparison platform, has announced two significant additions to its senior corporate team. Liru Chan has been appointed as the company's new group head of marketing, and Francois...
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Thai consumers' beauty experimentation opens more growth opportunities for brands: report
Posted on May 10, 2024
by Aliza Carmona
Thai consumers demonstrate a strong inclination for trying out different beauty and personal care items, with nearly half (48%) saying they are prone to shifting to new beauty brands, a research from Mintel revealed.
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Mastercard and Boost Capital
Mastercard, Boost Capital team up to help over 10,000 Filipino-owned SMEs 
Posted on May 10, 2024
by MARKETECH APAC
The initiative expands on a previous collaboration between the two groups in Cambodia and shows how improved financial literacy and digital onboarding channels may reduce risks and improve lending to small firms. In order to empower financial service providers to improve access to digital financial services...
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Mandai Wildlife Reserve teases new nature-based immersive experiences and green spaces for visitors
Posted on May 10, 2024
by Aliza Carmona
Mandai Wildlife Group’s renowned wildlife and nature destination, Mandai Wildlife Reserve, has officially unveiled the list of its upcoming new offerings inspired by nature and wildlife, including its highly anticipated Mandai Rainforest Resort.
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OCBC completes acquisition of PT Bank Commonwealth
OCBC completes acquisition of PT Bank Commonwealth
Posted on May 10, 2024
by Teddy Cambosa
PTBC will continue to operate independently until the integration process is completed. This is targeted to be in the fourth quarter of 2024. During this period, PTBC will serve its customers as usual with its banking products and services, including banking transactions at PTBC’s branches and through...
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Microsoft Investment
Microsoft invests US$2.2b in Malaysia to bolster cloud, AI transformation growth
Posted on May 9, 2024
by MARKETECH APAC
The disclosed investment places Microsoft in a position to handle Malaysia's growing need for cloud computing services. Furthermore, it enables Malaysia to capitalise on the significant economic and productivity opportunities presented by AI technology. 
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Malaysian café chain Oriental Kopi to make first overseas debut to SG by Q3
Malaysian café chain Oriental Kopi to make first overseas debut to SG by Q3
Posted on May 9, 2024
by Teddy Cambosa
According to Paradise Group, which will be the chain’s franchisee, they will be opening eight chains across Singapore in a span of three years.
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OPPO appoints PHD to manage media business in Asia
OPPO appoints PHD to manage media business in Asia
Posted on May 8, 2024
by Brandon Yulolo
Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes.
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