Category: Southeast Asia
Grab said the evolution of its loyalty programme reflects ongoing efforts to enhance the benefits available through its growing suite of services.
The renewed scope covers all customer touchpoints and took effect on 16 September 2025. It is supported by a privacy-safe data and AI infrastructure.
Singapore – CHAGEE is marking its eighth anniversary with a renewed global vision and a refreshed brand identity as the modern tea house continues to expand its international footprint. The milestone year sees the introduction of a new cup design inspired by the Ancient Tea Horse Road and follows...
Manila, Philippines – Jollibee has rolled out its latest Christmas campaign, “Buo ang Saya ng Pasko”, presenting a broader and more contemporary view of the Filipino family during the holiday season. The new film features a series of vignettes designed to reflect the changing realities of Filipino life,...
Bangkok, Thailand – Gong cha has announced a major push into Thailand with a new master franchise agreement paving the way for up to 100 new stores across the country. The move with PERFECT STEP CO., LTD marks one of the bubble tea brand’s largest Southeast Asian expansions to date. The first store...
Singapore — StarHub has introduced a new brand platform ‘We Got You’, created in partnership with its creative agency of record TBWA\Singapore. The platform launches alongside the company’s new 5G Unlimited+ plans and is positioned to highlight StarHub’s focus on reliability, care, and seamless connectivity....
In Indonesia’s retail scene, few campaigns have managed to sustain momentum for over half a year without losing relevance. MR.D.I.Y. Indonesia’s recent six-month initiative achieved exactly that, anchoring its message on three words that have become synonymous with the brand: Hemat, Lengkap, and Dekat....
Manila, Philippines — Shopee is celebrating a decade of operations in the Philippines with a holiday campaign bringing back three of its past ambassadors: Vice Ganda, Kim Chiu, and Jose Mari Chan. The campaign recognises the Filipino community that has contributed to the growth of online shopping in...
Manila, Philippines — Mang Inasal, a long-established quick-service restaurant brand in the Philippines, has appointed Mari Aldecoa as head of marketing and business channels, signalling a strategic shift that combines the brand’s heritage with new marketing initiatives. Aldecoa brings over 15 years...
Singapore – ION Orchard has launched its 2025 festive season with two high-profile installations from luxury brands Van Cleef & Arpels and Clé de Peau Beauté. The offerings include an outdoor forest-inspired installation by Van Cleef & Arpels at its new boutique, and a light-up in-mall display...
