Category: Southeast Asia
The renewed partnership is centered on continued collaboration to strengthen KFC’s cultural presence and brand connection among Thai consumers.
Jakarta, Indonesia – Oreo is giving its iconic “Twist, Lick, Dunk” ritual a bold pop remix, teaming up with K-pop sensation BABYMONSTER for a campaign that moves to a whole new rhythm. Aptly titled “The Taste That Makes You Dance,” the collaboration turns the world’s favourite cookie into a cultural...
In late 2023, Pertamina Enduro, the lubricant brand of PT Pertamina Lubricants, entered a landmark sponsorship with the VR46 Racing Team, led by MotoGP legend Valentino Rossi. The partnership presented an unprecedented opportunity for a homegrown Indonesian brand to compete for attention on one of the...
Singapore – Global art toy giant Pop Mart is bringing its world-first Pop Land theme park in Singapore. Recently announced on Instagram, the theme park will make its overseas debut through a limited-time pop-up at Bugis+ from October 15 to 26, 2025. Transforming the Level 2 Atrium into a pastel dreamscape,...
“Marketing has changed a lot and I'm glad my earlier years with the brand (or start of my career in fact) allowed me to experience a bit of 'old school',” he remarked.
Singapore – The Bank of the Philippine Islands (BPI) has reached a new milestone with the opening of BPI Wealth Singapore, a wholly owned subsidiary at the heart of Marina Bay. The launch marks BPI’s expansion across Asia and its commitment to giving Filipino and regional clients access to one...
Timed to coincide with Ghost Month, the activation brought the ghost bride character, Adou, to life across several MRT and LRT stations in Kuala Lumpur.
Singapore – Fisherman’s Friend is celebrating Singapore’s 60th National Day with a playful nod to one of the nation’s most cherished dining rituals—the art of “chope-ing” a hawker table. The iconic lozenge brand’s latest campaign, “Chope First, Soothe After,” pays tribute to the spirit of everyday Singapore,...
Singapore – Global fintech firm Osome has named Rohan Chandhok as vice president of marketing, strengthening its global leadership team as it accelerates growth across key markets. With more than 20 years of experience in marketing and entrepreneurship, he brings a unique founder-first mindset to the...
Indonesia – Telkom and WPP Media Indonesia have signed a Letter of Intent (LoI) to formalise a strategic collaboration aimed at driving innovation in data-driven advertising and enhancing the value of Indonesia’s digital advertising ecosystem. Under the partnership, both parties will jointly develop...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)