Category: Southeast Asia
The initiative seeks to position KFC as a go-to choice for everyday snacking, particularly among Gen Z consumers.
Manila, Philippines — The Department of Science and Technology (DOST) has entered into a partnership with e-commerce platform Lazada Philippines to support micro, small, and medium enterprises (MSMEs) in expanding their online market reach and improving competitiveness through digital tools. The collaboration...
Inspired by the surreal AI-generated meme style popular on Gen Z and Gen Alpha social feeds, the character represents Chizza’s playful identity crisis.
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with Hogarth Worldwide, is set to premiere ‘Blockbuster Deepavali’ on October 7, 2025. As Singapore continues its SG60 commemorations, the video brings together film, music, and meaningful messaging in a campaign...
Singapore — ERA Singapore has appointed DDB Group Singapore (DDB) as its creative agency of record, marking the first time the real estate group has engaged a retained partner to lead its creative direction. Effective from October, DDB will oversee brand strategy and recruitment campaigns for ERA, a...
Manila, Philippines — Converge ICT Solutions, a Philippine-based broadband and technology provider, has launched a new in-room entertainment platform called ‘Content Plus’, aimed at enhancing the digital experience in hotels and healthcare facilities. The service makes use of the company’s fibre network...
When Farhana Eldini Devi Attamimi stepped into the role of group CEO at Hakuhodo International Indonesia (HIID), she entered a leadership environment that demanded both speed and empathy. With i-dac Indonesia as the group’s media arm and several companies under her watch, she knew her approach would...
Manila, Philippines – Fast-food giant Jollibee collaborates with P-pop girl group BINI in reintroducing ‘JolliBINI’ in its latest jingle and music video campaign. The campaign centred on unveiling the new Cheesy Yumburger line’s expansion, including the Original Cheesy Yumburger, which comes with cheese...
Singapore – Digital service platforms foodpanda and TADA have formalised a collaboration that connects two everyday services—food delivery and ride-hailing—in a joint effort to ease daily costs for Singaporeans. The move builds on a trial in 2023 and makes pandapro the only subscription in Singapore...
Singapore – FairPrice Group (FPG) is giving convenience a digital passport with the launch of the new Cheers Mini App on Alipay, created through a strategic partnership with Ant International. The app acts as a virtual concierge for Chinese tourists in Singapore, guiding them from pre-arrival planning...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)