Category: Southeast Asia
Global — The LEGO Group has launched its global holiday campaign for 2025, inviting families to reconnect through the joy of play during the festive season. The campaign, titled ‘Hello, Is It Play You’re Looking For?’, focuses on the power of creativity and shared play to strengthen family bonds. Following...
Singapore – In a world where every second counts, Singaporeans are proving that even patience has gone digital. According to Twilio’s latest study, “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?,” consumers in Singapore are the most digitally impatient in...
Singapore – As advertising costs continue to climb, brands in Singapore are turning to affiliate marketing as their next big growth driver. According to The Global State of Affiliate Marketing 2025 report by impact.com, three in four brands have increased investment in affiliate programmes over...
The partnership brings together Duolingo’s green owl mascot, Duo, and Tokopedia’s mascot, Toped — two well-known characters in Indonesia’s digital landscape that have often been linked by local internet users through memes and online commentary.
Singapore – The holidays are about to get a lot fluffier as CapitaLand welcomes Southeast Asia’s first-ever Mofusand Holidays, transforming 17 malls into a ‘kawaii’ Christmas wonderland starring Japan’s beloved chubby cats. The festive takeover began with a surprise appearance at CQ @ Clarke Quay, where...
Singapore – Hello Kitty is bringing a dash of charm and cheer to the city’s daily commute with Move Lite Adventure, a month-long interactive campaign by the Land Transport Authority (LTA) and 42Technology Pte Ltd that turns travel into playtime. Running from November 1 to 21 2025, the campaign invites...
Manila, Philippines — Haleon, a consumer healthcare company known for brands such as Centrum, Sensodyne, and Robitussin, has appointed Maimai Madrid-Punzalan as its new general manager for the Philippines, succeeding Jeffrey Go, who now leads Haleon Taiwan. Previously known as GSK Consumer Health, Haleon’s...
Singapore — Lazada has announced an investment of over S$32.5 million, or US$25m, to support this year’s 11.11 Global Brands Festival, as part of its brand-led growth strategy and wider efforts to back merchants and creators across Southeast Asia amid shifting online spending habits. Running from November...
The campaign was done alongside Accenture Song and The Clan, who worked within a short period of time to execute said campaign.
Singapore — Canva has announced the launch of Affinity, an all-new professional design application that combines photo editing, vector design, and page layout tools in a single integrated platform. The update introduces a refreshed brand identity and marks a new chapter for Affinity under the Canva portfolio....
