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Category: Southeast Asia

Stranger Things, VML Thailand
Netflix Thailand launches audio recap for ‘Stranger Things’ ahead of final season
Posted on November 10, 2025
by Lyene Marie Darang
Thailand — Netflix Thailand, in collaboration with VML Thailand, has introduced an unconventional way for fans to revisit the events of the world-phenomenon series ‘Stranger Things’. The latest campaign offers the ‘Stranger Things Recap Cassette’, an 80s-inspired audio experience that can be listened...
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L’Oréal Travel Retail APAC’s latest activation for Prada Beuty explores brand through a wintery holidays’ tale
L’Oréal Travel Retail APAC’s latest activation for Prada Beuty explores brand through a wintery holidays’ tale
Posted on November 7, 2025
by Teddy Cambosa
Among the highlights of the outpost are an exclusive holiday set available only at Changi Airport, an immersive photobooth with printed keepsake photos, and complimentary pandan holiday cookies with any purchase. 
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WN Interview VNPAY's Nguyen Thi Thu Huong (1)
What’s NEXT: VNPAY’s Nguyen Thi Thu Huong on how e-wallets are reshaping consumer engagement
Posted on November 7, 2025
by Lyene Marie Darang
Payments complete every consumer’s purchasing journey, which is why it became a necessity to ensure that all payments, before even being made, are secure. This expectation revolves around all modes of payment: in cold cash, through card, bank transfers, QR payments or codes, installments, and in all...
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VISTAR APPOITNMENTS
Vistar Media strengthens SEA team with two senior hires to fuel pDOOH momentum
Posted on November 7, 2025
by Sharona Nicole Semilla
Singapore – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has bolstered its Southeast Asia operations with two key appointments—Kevin Smyth as commercial director for Southeast Asia and Cindy Lim as DSP partnerships...
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A focus on humility, empathy: How the Thai adland is responding to Queen Mother Sirikit’s death and mourning period
A focus on humility, empathy: How the Thai adland is responding to Queen Mother Sirikit’s death and mourning period
Posted on November 7, 2025
by Teddy Cambosa
As Thailand enters this mourning period for a year, the country’s adland is also responding swiftly to focus its marketing campaigns that reflect the Queen Mother’s virtues while also being in a state of mourning.
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IPG Mediabrands’ Azure, RHB celebrate Deepavali with interactive social-DOOH activation
IPG Mediabrands’ Azure, RHB celebrate Deepavali with interactive social-DOOH activation
Posted on November 7, 2025
by Teddy Cambosa
The #LightItTogether activation, launched during the Deepavali season, encouraged Malaysians to light a virtual diya (lamp) via RHB’s Instagram page.
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ETONHOUSE DEBRA
From automation to authenticity: How EtonHouse built a smarter, more ‘humanised’ way to connect with parents
Posted on November 6, 2025
by MARKETECH APAC
In a world where speed often eclipses sincerity, EtonHouse International Education Group has found a way to do both—and beautifully so.  With international education becoming more competitive than ever, EtonHouse International Education Group faced a defining challenge: how to scale its admissions...
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Naga DDB Tribal retains creative agency mandate for Astro Malaysia, expands scope to include sooka
Naga DDB Tribal retains creative agency mandate for Astro Malaysia, expands scope to include sooka
Posted on November 6, 2025
by Teddy Cambosa
The expanded remit reflects Astro’s confidence in Naga DDB Tribal’s ability to evolve alongside its brands and deliver integrated creative solutions across Malaysia’s changing media landscape.
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Beyond the feed: The rise of Indonesia’s Gen Z subcultures — and what brands can learn from them
Beyond the feed: The rise of Indonesia’s Gen Z subcultures — and what brands can learn from them
Posted on November 6, 2025
by Aliza Carmona
Going beyond broad stereotypes, Gen Z IRL Indonesia identifies five distinctive personas that define how young Indonesians express themselves—both online and offline.
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1
Changi Airport, Jewel team up for Disney-themed voyage celebration this holiday season
Posted on November 6, 2025
by Sharona Nicole Semilla
Singapore – Changi Airport and Jewel Changi Airport are giving travellers a reason to linger a little longer this festive season with an enchanting celebration inspired by the Disney Cruise Line.  Launching this November 5, the experience transforms the airport into a nautical wonderland where timeless...
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