Category: Southeast Asia
Indonesia – Google Indonesia has teamed up with DDB Singapore, Superson, and Hagia Labs to roll out an AI-powered “see-through” billboard campaign for Google Gemini’s #BikinGebrakanLo initiative. The campaign reimagines outdoor advertising by capturing the architectural surroundings of billboard sites...
In celebration of CUCKOO Malaysia’s decade anniversary, there is one thing that the company has underscored to be its primary priority: to transcend traditional product marketing by deepening its emotional connection with loyal customers and to create purposeful reasons for new customers to connect with...
Through this initiative, MILO aims to reinforce its role not only as a nourishing drink but also as a cultural icon that encourages Malaysians to take charge of their personal journeys.
Manila, Philippines — A recent nationwide survey on rural audiences has revealed that Filipinos living outside major cities are increasingly connected online while continuing to engage with traditional media such as radio and television. According to the study conducted by Nielsen, the findings show...
Julie’s transformed Sunway Pyramid’s Blue Concourse into a live-action urban skate experience—a feat rarely seen in Malaysian mall activations.
Today, platforms run recurring monthly campaigns (1/1, 2/2, 3/3 etc.), effectively creating a perpetual promotional calendar.
Malaysia — Shopee Malaysia has launched the ‘Shopee Rai Lokal Jelajah Komuniti’ in Papar, Sabah, as part of the Consumers Consultative Council’s Semarak Konsumerisme Programme. This initiative aims to provide rural and semi-urban communities with practical digital skills to enable greater participation...
AIA sets a vision: reclaiming the meaning of “healthy” to make it feel personal, human and within reach.
Southeast Asia’s e-commerce landscape is in the middle of a sweeping transformation. The rapid rise of digital retail and the growing sophistication of data-driven tools have pushed brands to rethink how they approach performance, growth, and omnichannel engagement. From automation and retail media to...
Heroes are often on display. In the form of statues, miniatures, posters, comic books, and movies. Innity knows this—which is why they opted to go beyond the blockbusters. What the brand prioritised as a standout element is to draw interaction and engagement from its audience, especially with the mobile-first...
