Category: Southeast Asia
Bank Muamalat uses platform technology to achieve their aim of creating an outstanding customer-centric experience. With the Backbase Engagement Banking Platform acting as the main platform, Bank Muamalat can design distinctive and personalised customer journeys that are secure, consistent, scalable,...
The funding round was led by Burda Principal Investments alongside Sfermion, Gold House, CMT Digital, and Superscrypt.
In an exclusive conversation with MARKETECH APAC, Ravi said, “I am entrusted with shaping and implementing our comprehensive branding and marketing strategy. This strategy is designed to enhance brand recognition and become a top-of-mind travel companion for ASEAN travelers, aligning with our business...
McCann Worldgroup has an existing 27-year partnership with L’Oreal Groupe in Thailand. This extended agency collaboration with the L’Oreal Paris brand will further deepen the engagement between both parties, centered around growing digital, social media and influencer capabilities.
This partnership with Google builds upon the success of Merli’s Immersive Adventure – an innovative AR tour to six enchanting stops around Singapore through STB’s Visit Singapore Travel Guide app launched in January this year.
The campaign highlights authentic portrayals of Indonesians' tenacity and fortitude, especially during the COVID-19 outbreak and difficult economic times. These tales demonstrate how smiles, which are a symbol of oral health, can bring people together to overcome challenges and share happiness.
She brings a wealth of experience to The Dubs, having previously served as the senior vice president of digital marketing at Citi, content solutions consultant at LinkedIn and head of content at advertising agency BBDO.
In the future, the partners hope to present Marina Bay as a dynamic place offering a wide range of experiences. Together, they will develop exciting programming for future holiday seasons and keep bringing top-notch activities and attractions to the precinct. Through the utilisation of the combined abilities...
B-Quik Indonesia has joined forces with creative digital agency Lion & Lion to drive an extensive brand marketing campaign in Indonesia.
McDonald's then challenged Leo Burnett Manila to urge the nation to cycle by making McDonald's establishments mandatory stops on any bike route. With stores in scenic locations such as Tagaytay, which offers views of Taal Volcano, Boracay, known for its white-sand beaches, and Intramuros, a historic...
