Category: Southeast Asia
Indonesia – A probe by global news agency Agence France-Presse (AFP) has uncovered dozens of illegal gambling promotions disguised as legitimate ads across Meta platforms in Indonesia. In a report released to news sites, AFP said gambling promoters are using deceptive marketing tactics to reach Indonesian...
Singapore – Singaporean online shoppers are increasingly prioritising trust, reliability and meaningful service over price, according to new research. The study by Milieu Insight highlights a shift in consumer behaviour, with 41% of shoppers citing trust in sellers or platforms as a key factor in deciding...
The partnership aims to promote 100PLUS PRO, the brand’s high-performance hydration drink, across Malaysia, Singapore, and Thailand.
Malaysia’s property market is experiencing continuous growth. The same can be said for its buyers and sellers. In this evolving industry, reaching the next generation of home or property owners has become a necessity rather than a luxury. Having known this, Land and General Berhad, a property development...
The three brands saw the highest increases in Ad Awareness — the share of consumers who recall seeing an advertisement from a brand in the past two weeks — based on a four-week moving average measured between 26 September and 25 October 2025.
Kuala Lumpur, Malaysia – Wise has recently launched a new campaign with content creator Adam Izzy to help travellers spot and avoid hidden markups ahead of the holidays. Building on Wise’s “Siapa Wise?” campaign earlier this year, Adam is bringing his beloved Uncle Tim character back...
Manila, Philippines — Salesforce has expanded its presence in Southeast Asia with the opening of a new office in Manila, strengthening its focus on supporting businesses in the Philippines and contributing to the country’s developing AI ecosystem. The new office, located in Ayala Triangle Gardens Tower...
Manila, Philippines — The Philippines continues to see strong digital adoption as it heads into 2026, with the majority of its population now online and active on social media. Data from multiple sources, including Kepios and GSMA Intelligence, show that as of late 2025, the country had 137 million cellular...
The agency said the move strengthens its strategic and creative capabilities across its regional operations.
Thailand – Heinz, in collaboration with BBDO Bangkok and BBDO Guerrero, has unveiled its first regional campaign, inviting Southeast Asians to pause and savour the taste that makes every celebration worth the wait. Launched simultaneously in Thailand and the Philippines, the campaign marks a milestone...
