Category: Southeast Asia
To celebrate its 30th anniversary, Watsons Malaysia has launched its first-ever branded airplane in collaboration with AirAsia, taking its health and beauty offerings to the skies.
To highlight the speeds that the two motorcycles are capable of, the agency worked on a series of commercials that viewers would have trouble keeping up with, staying true to its tagline, ‘Live to be Chased.’
airasia academy, Capital A's digital edtech company, has recently rebranded as 'Outclass', a learning experience platform designed to enable individuals to develop in a changing workforce context.
The mandate involves a defined scope to support marketing efforts of Suzuki brands in Indonesia, but also engagement on integrated campaigns for specific brands and new product launches from time to time.
Superbank announced an additional investment of IDR 1.2 trillion from its shareholders, which include Grab, Singtel, and KakaoBank. This increased investment made by the three shareholders will help Superbank improve services and product developments to fulfil its customers' different financial demands...
Through this transaction, CompareHero’s website, domain names, select user data, and IP rights will be acquired by Jirnexu. When the transaction is completed, the CompareHero brand will continue in operation under the world-class systems of Jirnexu moving forward. Terms of the deal, expected to close...
As part of our E-Commerce Marketing Series interviews, we spoke with Ngai Yuen Low, group chief merchandise and marketing officer at AEON Group Malaysia. Low shares her insights on how to navigate the dynamic retail landscape, emphasising technological advancements, customer engagement, and the future...
The campaign also showcases the updated visual identity, structure, and product offerings of Unifi, which were originally unveiled during the launch of UNI5G – Unifi’s 5G mobile offerings. This continuation underscores the brand's commitment to innovation and adaptation, ensuring a seamless transition...
The collaboration boasts local artists Naim Daniel and Bunga, which includes a catchy tune named ‘Gandingan Tergempak Malaysia’ (Malaysia’s Greatest Mix), accompanied by a visually striking music video.
Singlife’s 2024 Dream campaign continues to play on the local expression “Caaaaan!” to encourage consumers to dream big, and plan so they can achieve their goals in life, no matter how big or small.
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